Canadian Marketing Association Manitoba

Google. It is more than a verb

2012-05-09 11:47:27T21:00:00+00:00

Google offers businesses and consumers over 100 different tools and products to help organize (and find) the world's information, provide data and analytics, media hosting, development services, communication and publishing tools, advertising services, storage and more, more, more. Join Kevin Gordon and Matthew Shepherd on May 2 at the University of Winnipeg, Manitoba Hall to learn which of these tools are crucial to every business. Whether you're B2B, B2C or Not for Profit, Google has tools that will change your online ROI. In this two and a half hour professional development seminar, you'll learn how to make the most out of your relationship with Google and understand why Google provides all this for free.

Press Start... Getting the most out of Wordpress

2012-05-09 11:36:35T21:00:00+00:00

Bring your laptop and join us for a 2 hour hands-on workshop to help you get started using Wordpress to its full potential. Learn the basics of navigating the Wordpress backend, changing themes, configuring critical out-of-the-box settings, installing must-have plugins to add features for things like SEO and content sharing, and general best practices for posting pages or blog posts.

Aikins Wins North American Ad Award

2012-03-14 00:00:00T21:00:00+00:00

Aikins Law has won first place in the advertising campaign category at The Legal Marketing Associations Your Honour Awards. Billed as the law industrys Oscars, Emmys and MacArthur Foundation Awards all rolled up in one, the program is the longest-running annual North American event recognizing excellence in legal marketing. International firms Sedgwick LLP and K&L Gates LLP took second and third place in the category.

Services Marketing at Red River College

2012-03-08 00:00:00T21:00:00+00:00

Own the Floor...Trade show ideas that work

2012-02-29 09:31:24T21:00:00+00:00

Fan your Facebook Flame... Tales of Success

2012-02-07 06:56:35T21:00:00+00:00

Want to know how other CMA members have successfully built a following around their fan page? Join this roundtable discussion with local marketers to share tips, tricks and tactics to build your Facebook fan following.

Increase Your Marketing IQ

2011-12-15 10:23:23T21:00:00+00:00

Success in business is 1% inspiration and 99% perspiration...but in your busy world, when do you have time to get inspired? Join Manitoba's business leaders and your fellow marketing peers for an exclusive conversation with award-winning marketing professional Dr. Ken Wong. This half-day workshop presented by CMA and CAMA is sure to inspire as Ken breaks down real problems that marketers face every day into solid strategies and tactics you can implement right away.

If you've got a marketing puzzle that you're trying to solve, send it in advance or bring it along. The professor will then come armed and ready with a framework of solutions for problems submitted in advance and be available afterward for an open Q&A.

2011 CANNES INTERNATIONAL ADVERTISING AWARDS

2011-11-14 12:30:20T21:00:00+00:00

Join your marketing peers from CMA Manitoba and the Advertising Association of Winnipeg for an Industry Sneak Peek at the 2011 Cannes International Advertising Awards. This special event takes place on Wednesday, November 16th at the Winnipeg Art Gallery from 7:00 pm (Doors open at 6:00 pm).

Total Experience Marketing? Yes...yes you can

2011-11-07 10:05:20T21:00:00+00:00

Attend this session and learn:

How to follow the money. Why experience marketing dollars are growing dramatically, while traditional media budgets shrink.
How to move from traditional marketing to a total emotional experience for your customers.
Why strategy, positioning and branding come first before moving to tactical execution.

Take away:

A deeper, more holistic understanding of how to build a compelling competitive advantage and true points of differentiation.
Real life examples of companies that have led the way in this area.
Major barriers to long-term profitability.
Eight key steps to success.

Join us and learn how companies like Walmart, BMW Canada, The Globe and Mail , Visa and more have all used this philosophy to take their business plan to the next level.

The best marketers never stop learning. Don't miss this fantastic opportunity!

Adventures in Marketing Followed by AGM

2011-09-14 12:01:54T21:00:00+00:00

Frontiers North Adventures (FNA) is a Manitoba-born and -bred company that specializes at hosting international travellers in Canada's north on expert-guided group tours. FNA sells to international, niche markets through a global network of tour operators and also directly to guests. During his talk, John will discuss the importance of Corporate Social Responsibility as well as challenges securing "share of the suitcase", competing with adventure and photographic destinations from Antarctica to Svalbard and tourism destinations from Rome to Banff.

Spinning straw into gold: Creating a viral video

2011-05-17 08:22:27T21:00:00+00:00

The Winnipeg Humane Society's Kitty Midnight Madness video featuring Andy Hill has been a great success. Marketing professionals know that a great idea requires collaboration, planning and a great deal of support. How do you garner support when what you are creating goes against the norm? How did The Winnipeg Humane Society go out on a limb to create and launch a video which resulted in altering how shelter advertising is presented, public perception, and had thousands of people looking up Winnipeg.

Keys to Achieving Sponsorship Success

2011-05-13 13:26:48T21:00:00+00:00

Sponsorship declares your brand to the world and builds a community of people that will help you tell your story. But like any other business activity, sponsorship must be done properly to make the greatest impression. By examining trends and best-in-class examples, as well as key learnings from big-impact events like the 2010 Vancouver Olympics, presenter Mark Harrison will guide attendees through the keys to achieving sponsorship success - and how to avoid the barriers that can get in the way. Mark will draw on his experience working on major sponsorships for blue-chip clients as president of TrojanOne and the strategies he has learned as chair of the annual Canadian Sponsorship Forum, which he founded in 2005.

Challenges and Rewards of Marketing in a Not for Profit Environment

2011-04-19 13:28:02T21:00:00+00:00

Using the WAG as a case study, what are the challenges and rewards of marketing in a not for profit arena?

Leveraging sponsorship and promotions
Relationship building and mobilizing volunteers
How to market an exhibition on limited budgets, i.e. The American Chronicles of Norman Rockwell March 2011
Cooperative advertising opportunities
Packaging and partnering for the tourism market

A Crash Course in Gamification

2011-03-31 07:01:06T21:00:00+00:00

A Crash Course in Gamification. Gamification is the use of game play mechanics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.

Live the Sheen Dream: The Head Clicked Around the World.

2011-03-21 06:32:19T21:00:00+00:00

2.3 million website visitors. 16,000+ mentions on Twitter. 413,000+ Facebook Likes. Hundreds of media hits. And all it took was the floating head of Charlie Sheen. I'll be talking about why www.livethesheendream.com was created, how it was made, how we used social media to get it out there, and how we BRIEFLY monetized it.

I'll also be talking about how marketers don't always need huge budgets: a simple concept done on a Saturday by two guys in their (separate) bedrooms can have the same effectiveness of campaigns costing millions more. All it takes is a bit of honesty, inventiveness, and a dash of #tigerblood.

(MV = qrc x s) Take your marketing to Mach V with QR Codes

2011-03-15 11:45:13T21:00:00+00:00

You may or may not know what a QR code is but you sure have seen them popping up on everything from posters and billboards to wedding cakes. Ever wonder where they came from, how long they've been around and if they're actually useful? Join this session to learn all this and more - including the key reasons why you need to shift gears into the QR universe. Topics of this presentation will include how to create your own quality (non-broken) QR code and then figure out who's using it. We'll even give you a really cool demonstration but you have to be there to see it. Leave this luncheon with 7 key marketing tips you really need to know and jump start your future marketing program.

CMA Manitoba President on CBC's Dragon's Den Tonight

2011-03-09 00:00:00T21:00:00+00:00

CMA Manitoba's President, Jason Abbott will be on Dragon's Den tonight representing his company, Oi Furniture. Jason is co-founder of OI Furniture, and Vice-President, Business Development of Cocoon Branding the company behind Oi.

Differentiating Yourself - How to set yourself apart

2011-02-16 06:40:54T21:00:00+00:00

More often than not, businesses try to claim differentiation based on having the best service, highest quality, or best price. Each of these are very subjective and can be duplicated or even beat by competitors. How can you differentiate yourself from competitors when everyone is saying the same thing?

You Don't Need a Social Media Strategy

2011-02-16 06:38:19T21:00:00+00:00

You've likely heard endless pitches from 'gurus', started a Facebook fan page and maybe seen some modest growth in the space. And now what...
everyone is telling you that you need a social media strategy.

You don't.

What you need is a strategy for engaging your customers, advocates and employees across all touchpoints.

In this presentation, Tribal DDB Vancouver Managing Director, Marty Yaskowich, outlines the key success criteria for supercharging your business with social media at the heart of a big idea.

Manitobans Know About Twitter But Few Use It Themselves

2011-02-02 00:00:00T21:00:00+00:00

A survey conducted for the Manitoba Chapter of the Canadian Marketing Association (CMA MB) by Probe Research Inc. found that nine-in-ten Manitoba adults (91 per cent) say they have heard of Twitter but few use it themselves.

Predictive Analytics

2011-01-12 13:00:15T21:00:00+00:00

With the explosion of information, businesses are now able to produce results and, ultimately, measure performance for any given initiative. But how are solutions developed from this information and more importantly, how do businesses action these solutions? This is about adopting the discipline of predictive analytics where businesses use prior or historical information to predict what might happen going forward. This discipline can use simple techniques, such as Boolian type business rules for future decision-making or more complex mathematical techniques, such as predictive models, as a means of formulating these decision rules. The notion of making business decisions based on intuition and one's prior experience is becoming more the exception rather than the rule as businesses are adopting predictive analytics to provide a more quantitative approach in their decision-making.

Branded Content - Networking Lunch

2011-01-12 07:29:07T21:00:00+00:00

With ever-changing consumer habits, traditional advertising spending down 14.4% in 2009, and 62% of marketers looking to shift their budgets away from traditional television commercials, the time is right for brands to move away from traditional forms of push advertising and into content creation content that generates a two-way conversation, rewarding and entertaining audiences while extending key brand attributes and promoting products and services. Jeff Peeler, Executive Producer and President of Frantic Branded Content + Commercials, will lead a discussion on branded content: its key benefits, current trends, new production models, pitfalls and opportunities.

impact of Design: Driving business growth from online to in-store experience.

2010-12-07 13:44:01T21:00:00+00:00

Thomas Stringham, Founder and Creative Director of Hot Tomali, Ad Age's 2010 International Small Agency of the Year, will discuss the impact of intuitive and user driven web design on customer acquisition and business growth. Thomas will provide examples through their recent project in taking the Canadian and American Health Care System online.

Currently less than 25% of American physicians use an Electronic Health Record (EHR) system in their practice. By 2015, physicians who do not adopt an EHR system will face financial penalties. Cientis, in partnership with the American College of Physicians, have produced a US web portal, AmericanEHR.com, to help U.S. healthcare practitioners find, select and implement technology in their practice.

Thomas will tell you:

-Strategic objectives for AmericanEHR and operational tactics used in designing the portal
-Results and lessons from the tactics
-Industry best practices on web design to increase customer acquisition, conversion rates and customer loyalty

Money Making Marketing

2010-12-07 13:44:01T21:00:00+00:00

In the uncertain economic times of today, marketers are being asked to justify their marketing budgets and demonstrate the impact of their efforts on the bottom-line. This half-day seminar with award winning marketing professional Dr. Ken Wong examines critical marketing ROI issues, discusses why they exist and shows the ramifications of not addressing them. In the process, it identifies the true drivers of business profitability and suggests marketing approaches that can be taken to exploit them. By session end, participants will have new insights on how to achieve meaningful differentiation, how to create and demonstrate added value and how to apply that knowledge in the most cost-effective way possible.

AGENDA

7:30 to 8:00 am: Registration and Refreshments

8:00 to 8:45 am: Session A "The Real Drivers of Profitability"
Of all the things one can do to raise the profitability of their business, how does one know which will have the greatest impact? This session provides evidence on the major drivers of profitability while offering why firms often do the wrong things and the disastrous consequences that result.

8:45 to 9:00 am: Q&A

9:00 to 9:15 am: Break

9:15 to 10:45 am: Session B "Creating and Sustaining Customer Value"
This session focuses on what firms need to establish in the eyes of their clients in order to justify their pricing and avoid price-based battles for market share. Participants will learn "the four levels of differentiation" and the most common mistakes people make in pursuing them. Included in this discussion are the all important topics of "proving your value-added status" and "experience-based differentiation."

10:45 to 11:00 am: Q&A

11:00 to 11:15 am: Break

11:15 to 11:45 am: Session C "Marketing Productivity Maximizing Your Efficiency"
This session looks at the principle ways in which marketers can organize themselves and their campaigns in order to contain the costs of marketing. Participants will be exposed to the "productivity cycle" and see the role of scale, scope and innovation in cost control.

11:45 to 12 noon : Q & A

Print vs. Digital Marketing - Whats Working for You (and Why)

2010-12-07 13:44:01T21:00:00+00:00

The 21st century has given marketers the luxury of picking from a wide range of tools to effectively reach our customers. From print to digital, brochures to email, what works for you and the products or services that you market? Share your experiences and go home with new ideas and fresh insights from other successful marketers.

Social Media for Business Networking and Lead Generation

2010-11-16 11:07:32T21:00:00+00:00

Matthew will be talking about how to generate leads and network using social networking platforms, including LinkedIn and Twitter.

This event is free to attend, lunch can be purchased from the restaurant.

Position and Promote Brands Through Storytelling

2010-09-27 06:11:30T21:00:00+00:00

Storytelling was the first, and it remains one of the most successful, communications technologies in the world. Ever since early hunters gestured to each other in front of a fire, storytelling has been used to shape our perspective on the world, and connect us behind a common understanding and compel us to take action. For over fifteen years, Envisioning + Storytelling has been bringing the power of storytelling to the world of business, helping clients use it to transform consumers into passionate advocates and employees into wonder-workers. In his session, Bill Baker will outline the fundamentals of strategic storytelling and provide insight on how to leverage this timeless art form of humanity, using it to position, promote and build movements around brands.

Why Facebook? Why Now?

2010-09-21 05:03:46T21:00:00+00:00

You may not know much about Facebook or even like it, but the truth is, that's where the people are. If you want to build your brand, spread a message or raise awareness, you need Facebook to reach people. The people who buy, give, donate and share are on Facebook and for you to stay away means you're missing out on a valuable opportunity. Do you have to embrace Facebook? No. However, with hundreds of millions of people using this network each day, can you afford not to?

Join your fellow CMA Manitoba members for an informal roundtable discussion where the topic will be all things Facebook. Bring your triumphs, your tribulations, your doubts, your fears and share it all with your peers - what's hot and what's not in the world of building fans.

Discussion will be facilitated by Joanne Simonis, Account Director at Bone Thinking.

RFP's and Procurement of Professional Services: The Good, Bad and Ugly

2010-08-30 08:10:53T21:00:00+00:00

Many executives do not understand the true costs and risk of using a Request for Proposal (RFP) process to purchase professional services such as consulting, engineering, IT, advertising and architecture.  

 While seemingly a comprehensive process to objectively evaluate vendors, it is really an unsophisticated tool that too often increases costs and results in bad business decisions.

Recent research from subject matter experts Chris Jones MBA, FCMC and Alex Zhykharyev, Ph.D. provide renewed support for this perspective. 

The session will identify the common misperceptions and illustrate alternatives and improvements to the RFP process when used for selecting professional services - a topic that continuously comes up as a source of immense debate for both vendors and purchasers around the globe.

Local Marketing Community Urges Manitoba Business to Support Local Talent

2010-08-26 00:00:00T21:00:00+00:00

The Manitoba Chapter of the Canadian Marketing Association (CMA MB) is urging Manitobas business community to buy local. A recent announcement that Travel Manitoba has awarded a Vancouver-based agency, DDB Canada, as its new Agency Of Record has many in the advertising and marketing industry asking questions.

Marketing Through Digital Signage

2010-08-09 19:41:53T21:00:00+00:00

Today's marketers and advertisers are faced with a multitude of choices when it comes to media placement and creativity in the vast digital universe of information and advertising. Whether you're an ad agency, creative firm, brand, or media conglomerate, one must now consider the most recent addition, Digital Signage. This latest screen, the 5th Screen, has its own characteristics, its own content methodology, and its own strategy to ensure success. Please join us for our August Uncorked Patio Session to discuss the power, and benefits of, marketing with modern Digital Signage.

CMA Uncorked: 10 Keys to WOM

2010-07-05 14:23:22T21:00:00+00:00

Jason will lead a discussion about 10 Keys to Word of Mouth marketing.

[CMA's] Uncorked: How do YOU use social media?

2010-06-06 19:54:53T21:00:00+00:00

CMA Manitoba proudly presents its new summertime networking series, Uncorked, a monthly outdoor patio event where marketers mingle in a fun, casual, and relaxing environment to network and share thoughts on current trends and challenges facing marketers today.

Uncorked occurs the second Thursday of each month throughout the summer, promoting various discussion topics and featured wines amongst the enjoyable outdoor atmosphere of Earls. It serves up an ambience to speak candidly and sets the pressure-free stage for meeting fellow marketers.

Satisfy your intellect and palette all at once. Welcome to CMA's Uncorked.

Digital Day: The Dynamic Marketing Mix

2010-04-29 20:40:12T21:00:00+00:00

Adoption of the latest and greatest digital media is one of the biggest challenges for today's marketing professional. The Canadian Marketing Association, Manitoba Chapter (CMA) presents the second annual Digital Day Conference in Winnipeg on Thursday, May 20, 2010.

Participants at this event will be in for a high-energy, jam-packed day that will explore the latest digital trends, focus on what's working and why, how to get buy-in on new technologies from senior decision makers, and strategies for implementation, regardless of size and budget.

Mark your calendar and register now to join hundreds of Winnipeg marketers as they learn from industry experts:
How the Web Changes the Old Marketing Rules (Mike Moran Chief Strategist, Converseon New York City)
Building Community on a Budget: How to Use Social Media to Save Your Marketing Dollars (Amber MacArthur Co-founder, MGI Media Toronto)
We've Only Just Begun: The Online Revolution and the Future of Your Business (Michael Furdyk Co-founder and Director of Technology, TakingITGlobal.org Toronto)
How "Search" Fits into Online (Michal Lorenc Head of Dedicated Client Services - Google Canada, Ann Arbor, Michigan)

Turning Orange into Green: The Home Depot's case for environmental sustainability

2010-04-08 10:56:21T21:00:00+00:00

Throughout the economic downturn, many marketers believed consumer interest in the environment would give way to a focus on economic survival. But it didn't happen. Drawing on the success of The Home Depot's Eco Options brand, Peg Hunter, the retailer's vice-president, marketing & communications, will make the case that growing the market for environmentally friendly products isn't just the right thing to do it also makes good business sense.

Roundtable Discussion: Twitter This Twitter That

2010-03-22 20:24:10T21:00:00+00:00

During a time when people are engaging in new ways every day, Twitter can add to the clutter and fragmentation, or offer a distinct advantage over other mediums. Twitter can be used to promote your personal brand or your corporate brand, update friends and family what you're doing right now, or give customers just another way to contact you and engage - join in the conversation.

In this session, Kyle will lead a discussion all about Twitter. We are looking for participants at all experience levels, including those interested in finding out more about Twitter before creating an account for themselves or their business, moderate users (like Kyle), and any self-proclaimed pro-tweeters to add even more insight and advice. Come prepared to ask questions, share, and take notes. Post comments below if you have any questions or ideas you would like added to the agenda or email Kyle directly.

There are some stats on Twitter in a previous post in the CMA News: Twitter Penetration Rate in Canada from Dec 08, 2009. For more stats go to http://www.sysomos.com/insidetwitter/

Roundtable Discussion: "Marketing with Duct Tape, String, Gum, and Glue"

2010-03-18 12:03:05T21:00:00+00:00

coming soon...

Let's Go to the Mall: Innovations in the Shopping Centre Industry

2010-03-18 11:44:45T21:00:00+00:00

For many years, enclosed shopping centres enjoyed an enviable place in the retail industry, as many customers' sole destination for "one-stop shopping." Since the advent of power centres, lifestyle centres and online shopping, malls have had to adapt to stay competitive and relevant in the hearts and minds of consumers. You'll discover some of the innovative programs, concepts and marketing strategies - including a number of fresh ideas from right here in Winnipeg - that shopping centres are implementing to keep customers loyal and engaged... And it's not just about the shopping! Corey Quintaine, Marketing Director at Kildonan Place, will discuss what's new at mall in Winnipeg and beyond - from social media to Santa Claus.

Survey: Affordable Luxury Brands

2010-03-08 00:00:00T21:00:00+00:00

The Canadian Marketing Association, in partnership with the Cundari Group, invites your participation in a survey about affordable luxury brands. The survey is geared towards marketing and communication professionals and is designed to elicit interesting and thought-provoking observations on what constitutes a well-managed brand.

CMA's 2010 National Convention: Tomorrow's thoughts, Today.

2010-03-08 00:00:00T21:00:00+00:00

May 26 and 27 in Toronto for the CMA National Convention as we expand even further into the current state of marketing and whats next.

New Media - The Latest, The Greatest and What the Lawyers Sayeth

2010-02-22 13:01:11T21:00:00+00:00

The Canadian Marketing Association has initiated a new lunch series which focuses on creating a casual and informal discussion between our members (and non-members) on a specific marketing topic. This is a monthly event that takes place on the 4th Thursday of each month (exactly one week after our monthly luncheon speaker events).

Our kick-off event was last month. Entitled 'Marketing in the Arts' it was attended by 22 of your esteemed marketing colleagues. This month - our second lunch event - we aim to discuss Digital Signage, Social Media, and legal implication of new media.

This event will be facilitated by CMA-Manitoba board members Mark Howe (Thompson Dorfman Sweatman LLP, Director of Marketing) and Wade Clisby (EyeMedia Digital Communications, Principal).

New Media - The Latest, The Greatest and What the Lawyers Sayeth lunch discussion will be held at The District located in downtown Winnipeg at the corner of Lombard Avenue and Rory Street (177 Lombard). The event will begin at 11:45, Thursday February 25 and will last approximately one hour.

The event is free to attend. The District will be providing a well-priced lunch special as well as their full menu.

AGENDA:
11:45 a.m. - 12:00 p.m. - Networking
12:00 - 1:00 p.m. - Presentations, Questions and Group Discussion
1:00 - 1:15 p.m. - Networking and Wrap-up

Digital Signage
Wade will provide an overview of digital signage and the benefits of digital signage.

Digital Signage is a highly effective and economical means of displaying engaging, targeted multimedia content on LED, LCD, and Plasma displays. Digital Signage allows business owners, brand marketers, etc., to effectively promote, advertise, inform and entertain their specifically targeted audiences.

A recent survey by Adcentricity demonstrated that 69% of marketers and brands plan or sustain to increase their digital out-of-home advertising spends through 2009-2010

Digital out-of-home media offers tremendous hyper-targeting opportunities.

Digital Out of Home (DOOH) spending for DOOH in Canada is estimated at $42MM for 2010 with a 13.2% to 2013.

Social Media
Mark will provide an overview on social media tools including Facebook, Twitter and LinkedIn. Blogs, podcasts and e-newsletters will also be discussed.

Facebook has over 250 Million active users. Over 120 Million log in at least once per day. The fastest growing user demographic on Facebook is those 35 years of age or older.

LinkedIn ("Facebook for business") has over 44 million users in 200 countries. Executives from all fortune 500 companies are on LinkedIn.

Twitter (micro-blogging) has over 10 million unique visitors. The largest demographic is 45-54 years old, the second largest is 25-34 years old.

What The Lawyers Sayeth
Elmer will provide an overview of some legal issues impacting new media including: privacy matters and employee/employer considerations.

Making the most of new media while minimizing exposure.

QUESTIONS:
If you have questions you would like answered at this event, submit your questions below or email them to Mark.

Breakthrough Marketing Strategies for a Cluttered World (aka."My Mother Always Warned Me the Volume was Too High")

2010-02-18 13:16:49T21:00:00+00:00

BREAKTHROUGH MARKETING STRATEGIES FOR A CLUTTERED WORLD
(aka. "MY MOTHER ALWAYS WARNED ME THE VOLUME WAS TOO HIGH")

As marketers, we've all felt the pressure to "break through the clutter". But what happens when the clutter becomes overwhelming? How do you ensure your marketing messages reach your key target groups in the face of intense competition, industry naysayers and corporate challenges? In this entertaining and informative session, hear how Canwest Broadcasting has continued to successfully grow its television ratings during a period of intense noise and how you, too, can help your brand break-through the clutter. Canwest Broadcasting CMO Walter Levitt will reveal the secrets ofactually, no secrets will be revealed...but the lunch will be delicious.

Marketing for the Arts: Lunch Discussion

2010-02-11 14:04:41T21:00:00+00:00

The Canadian Marketing Association is initiating a new lunch series which focuses on creating a casual and informal discussion between our members (and non-members) on a specific marketing topic. This is a monthly event that will take place on the 4th Thursday of each month (exactly one week after our monthly luncheon speaker events).

Our kick-off event is entitled 'Marketing in the Arts'. We aim to discuss the successes and challenges of marketing Arts organizations in Manitoba. We will have topics pre-selected to start the discussions and let the conversation grow from there. Members from both the Arts organizational side as well as the agency side will be attending, so we look forward to discussing how we might better market the Arts in our province. This event will be facilitated by CMA-Manitoba board members Brent Phillips (Manitoba Theatre Centre, Director of Marketing) and Chris Clarke (Velocity Branding, President).

Marketing in the Arts - Lunch Discussion will be held at The District http://www.thedistrictwinnipeg.com/ located in downtown Winnipeg at the corner of Lombard Avenue and Rory Street (177 Lombard). The event will begin at 12:00, Thursday January 28 and will last approximately one hour.

The event is free to attend. The District will be providing a well-priced lunch special as well as their full menu.

Technology and Destination Marketing: Transforming the way we buy and sell travel

2010-01-26 13:57:53T21:00:00+00:00

Travel everybody travels but how we are doing it as consumers is changing rapidly.Through the lens of destination marketing, a look at the influence of technology on travel decision-making. Join Lori Walder of Destination Winnipeg, the city's economic development and tourism services agency as she discusses the challenges, opportunities and evolving future of destination marketing and how the Internet and web 2.0 has impacted the way consumers view, evaluate and purchase travel. Discover how Destination Winnipeg is using both traditional and non-traditional methods to market Winnipeg to the world.

Twitter Penetration Rate in Canada

2009-12-08 00:00:00T21:00:00+00:00

Twitter is the micro-blogging, social media-hyped, information superhighway broadcast tool that is now used by a measly 1.45% of the Canadian Internet population: some 350,000 people. In contrast, 19% of Americans tweet representing about 55% (19 million) of the 45 million worldwide Twitter users [2].

Marketing Facts 2010

2009-12-07 00:00:00T21:00:00+00:00

Marketing Facts 2010

The latest edition is now available from the
Canadian Marketing Association

Get updated statistics, insights, and benchmarking information to support your marketing planning and decision-making material from over 38 trusted and well-known sources.

Main Book Sections:

Academic Research
Key Canadian Statistics
Channels / Media
Industries
Target Markets
Branding
Business Issues
Compensation
See Table of Contents for a detailed listing of what's inside.

To place your order by phone contact us at 416-644-3766. Or contact us by email.

Wish More of You Were Here

2009-11-11 00:00:00T21:00:00+00:00

Tourism Queensland hailed it as the ''most successful tourism campaign ever'', a $2.5 million strategy that returned $390 million in global publicity. But the Best Job in the World campaign has failed to lure foreigners.

Canadian web access 'almost universal'

2009-10-30 00:00:00T21:00:00+00:00

More Canadians are logging online than ever before, according to a new poll that paints a picture that as a nation, we just can't seem to get enough of the Internet. The Ipsos Reid study released on Tuesday shows eight out of 10 Canadians (82%) have broadband Internet access at home -- a 6% increase from 2008. And for those under the age of 55, having Internet access is considered "almost universal." The poll found 89% of 18-to-34-year-olds and 87% of 35-to 54-year-olds could log on at home. Those 55 and older represented the smallest yet fastest-growing segment with home Internet access.
Source: Canwest News Service

New-media users expect brands to engageNew-media users expect brands to engage

2009-10-30 00:00:00T21:00:00+00:00

Just when you thought the impact of new media on mainstream brands couldn't be hyped any further, new data has come along to change that idea. A just-released study from Cone Inc. reports that among new-media users, a staggering 78% of them interact with companies or brands via new media sites and tools -- up from 59% the year before. And these users are conversing with brands more often: Some 37% say they do so at least once a week -- up from one in four when the study was conducted in 2008. Moreover, its not enough to simply have new media presences (although 95% of users expect it.) Increasingly, they are looking for companies and brands not just with websites (58%) and email (45%), but with involvement in social networks, such as Facebook and MySpace (30%) and online games (24%).
Source: MediaPost MarketingDaily

More Canadians support brands with social purpose: Study

2009-10-22 00:00:00T21:00:00+00:00

Canadians are placing increased demand on companies, brands and themselves to reset their priorities and step up their social commitment, according to findings released on Tuesday from the 3rd annual Edelman goodpurpose Consumer Study. In fact, over half of the Canadians who participated in the study (58%) expect brands today to support a good cause and 89% would be willing to change consumption habits if it could help make the world a better place to live.