Events
Previous CMA Events
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
January 24, 2012
Success in business is 1% inspiration and 99% perspiration...but in your busy world, when do you have time to get inspired? Join Manitoba's business leaders and your fellow marketing peers for an exclusive conversation with award-winning marketing professional Dr. Ken Wong. This half-day workshop presented by CMA and CAMA is sure to inspire as Ken breaks down real problems that marketers face every day into solid strategies and tactics you can implement right away. If you've got a marketing puzzle that you're trying to solve, send it in advance or bring it along. The professor will then come armed and ready with a framework of solutions for problems submitted in advance and be available afterward for an open Q&A.
November 17, 2011
Attend this session and learn: How to follow the money. Why experience marketing dollars are growing dramatically, while traditional media budgets shrink.How to move from traditional marketing to a total emotional experience for your customers. Why strategy, positioning and branding come first before moving to tactical execution.Take away: A deeper, more holistic understanding of how to build a compelling competitive advantage and true points of differentiation.Real life examples of companies that have led the way in this area. Major barriers to long-term profitability.Eight key steps to success.Join us and learn how companies like Walmart, BMW Canada, The Globe and Mail , Visa and more have all used this philosophy to take their business plan to the next level.The best marketers never stop learning. Don't miss this fantastic opportunity!
November 16, 2011
Join your marketing peers from CMA Manitoba and the Advertising Association of Winnipeg for an Industry Sneak Peek at the 2011 Cannes International Advertising Awards. This special event takes place on Wednesday, November 16th at the Winnipeg Art Gallery from 7:00 pm (Doors open at 6:00 pm).
September 22, 2011
Frontiers North Adventures (FNA) is a Manitoba-born and -bred company that specializes at hosting international travellers in Canada's north on expert-guided group tours. FNA sells to international, niche markets through a global network of tour operators and also directly to guests. During his talk, John will discuss the importance of Corporate Social Responsibility as well as challenges securing "share of the suitcase", competing with adventure and photographic destinations from Antarctica to Svalbard and tourism destinations from Rome to Banff.
May 25, 2011
The Winnipeg Humane Society's Kitty Midnight Madness video featuring Andy Hill has been a great success. Marketing professionals know that a great idea requires collaboration, planning and a great deal of support. How do you garner support when what you are creating goes against the norm? How did The Winnipeg Humane Society go out on a limb to create and launch a video which resulted in altering how shelter advertising is presented, public perception, and had thousands of people looking up Winnipeg.
May 12, 2011
Sponsorship declares your brand to the world and builds a community of people that will help you tell your story. But like any other business activity, sponsorship must be done properly to make the greatest impression. By examining trends and best-in-class examples, as well as key learnings from big-impact events like the 2010 Vancouver Olympics, presenter Mark Harrison will guide attendees through the keys to achieving sponsorship success - and how to avoid the barriers that can get in the way. Mark will draw on his experience working on major sponsorships for blue-chip clients as president of TrojanOne and the strategies he has learned as chair of the annual Canadian Sponsorship Forum, which he founded in 2005.
April 28, 2011
Using the WAG as a case study, what are the challenges and rewards of marketing in a not for profit arena?Leveraging sponsorship and promotions Relationship building and mobilizing volunteersHow to market an exhibition on limited budgets, i.e. The American Chronicles of Norman Rockwell – March 2011Cooperative advertising opportunitiesPackaging and partnering for the tourism market
April 13, 2011
A Crash Course in Gamification. Gamification is the use of game play mechanics for non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans' psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.
March 24, 2011
2.3 million website visitors. 16,000+ mentions on Twitter. 413,000+ Facebook Likes. Hundreds of media hits. And all it took was the floating head of Charlie Sheen. I'll be talking about why www.livethesheendream.com was created, how it was made, how we used social media to get it out there, and how we BRIEFLY monetized it. I'll also be talking about how marketers don't always need huge budgets: a simple concept done on a Saturday by two guys in their (separate) bedrooms can have the same effectiveness of campaigns costing millions more. All it takes is a bit of honesty, inventiveness, and a dash of #tigerblood.
March 10, 2011
You may or may not know what a QR code is but you sure have seen them popping up on everything from posters and billboards to wedding cakes. Ever wonder where they came from, how long they've been around and if they're actually useful? Join this session to learn all this and more - including the key reasons why you need to shift gears into the QR universe. Topics of this presentation will include how to create your own quality (non-broken) QR code and then figure out who's using it. We'll even give you a really cool demonstration but you have to be there to see it. Leave this luncheon with 7 key marketing tips you really need to know and jump start your future marketing program.
February 24, 2011
More often than not, businesses try to claim differentiation based on having the best service, highest quality, or best price. Each of these are very subjective and can be duplicated or even beat by competitors. How can you differentiate yourself from competitors when everyone is saying the same thing?
February 10, 2011
You've likely heard endless pitches from 'gurus', started a Facebook fan page and maybe seen some modest growth in the space. And now what... everyone is telling you that you need a social media strategy. You don't.What you need is a strategy for engaging your customers, advocates and employees across all touchpoints. In this presentation, Tribal DDB Vancouver Managing Director, Marty Yaskowich, outlines the key success criteria for supercharging your business with social media at the heart of a big idea.
January 27, 2011
With ever-changing consumer habits, traditional advertising spending down 14.4% in 2009, and 62% of marketers looking to shift their budgets away from traditional television commercials, the time is right for brands to move away from traditional forms of push advertising and into content creation – content that generates a two-way conversation, rewarding and entertaining audiences while extending key brand attributes and promoting products and services. Jeff Peeler, Executive Producer and President of Frantic Branded Content + Commercials, will lead a discussion on branded content: its key benefits, current trends, new production models, pitfalls and opportunities.
January 13, 2011
With the explosion of information, businesses are now able to produce results and, ultimately, measure performance for any given initiative. But how are solutions developed from this information and more importantly, how do businesses action these solutions? This is about adopting the discipline of predictive analytics where businesses use prior or historical information to predict what might happen going forward. This discipline can use simple techniques, such as Boolian type business rules for future decision-making or more complex mathematical techniques, such as predictive models, as a means of formulating these decision rules. The notion of making business decisions based on intuition and one's prior experience is becoming more the exception rather than the rule as businesses are adopting predictive analytics to provide a more quantitative approach in their decision-making.
November 25, 2010
Matthew will be talking about how to generate leads and network using social networking platforms, including LinkedIn and Twitter. This event is free to attend, lunch can be purchased from the restaurant.
November 04, 2010
In the uncertain economic times of today, marketers are being asked to justify their marketing budgets and demonstrate the impact of their efforts on the bottom-line. This half-day seminar with award winning marketing professional Dr. Ken Wong examines critical marketing ROI issues, discusses why they exist and shows the ramifications of not addressing them. In the process, it identifies the true drivers of business profitability and suggests marketing approaches that can be taken to exploit them. By session end, participants will have new insights on how to achieve meaningful differentiation, how to create and demonstrate added value and how to apply that knowledge in the most cost-effective way possible. AGENDA 7:30 to 8:00 am: Registration and Refreshments 8:00 to 8:45 am: Session A – "The Real Drivers of Profitability"Of all the things one can do to raise the profitability of their business, how does one know which will have the greatest impact? This session provides evidence on the major drivers of profitability while offering why firms often do the wrong things and the disastrous consequences that result. 8:45 to 9:00 am: Q&A 9:00 to 9:15 am: Break 9:15 to 10:45 am: Session B – "Creating and Sustaining Customer Value"This session focuses on what firms need to establish in the eyes of their clients in order to justify their pricing and avoid price-based battles for market share. Participants will learn "the four levels of differentiation" and the most common mistakes people make in pursuing them. Included in this discussion are the all important topics of "proving your value-added status" and "experience-based differentiation." 10:45 to 11:00 am: Q&A 11:00 to 11:15 am: Break 11:15 to 11:45 am: Session C – "Marketing Productivity – Maximizing Your Efficiency"This session looks at the principle ways in which marketers can organize themselves and their campaigns in order to contain the costs of marketing. Participants will be exposed to the "productivity cycle" and see the role of scale, scope and innovation in cost control. 11:45 to 12 noon : Q & A
October 28, 2010
The 21st century has given marketers the luxury of picking from a wide range of tools to effectively reach our customers. From print to digital, brochures to email, what works for you and the products or services that you market? Share your experiences and go home with new ideas and fresh insights from other successful marketers.
October 14, 2010
Thomas Stringham, Founder and Creative Director of Hot Tomali, Ad Age's 2010 International Small Agency of the Year, will discuss the impact of intuitive and user driven web design on customer acquisition and business growth. Thomas will provide examples through their recent project in taking the Canadian and American Health Care System online.Currently less than 25% of American physicians use an Electronic Health Record (EHR) system in their practice. By 2015, physicians who do not adopt an EHR system will face financial penalties. Cientis, in partnership with the American College of Physicians, have produced a US web portal, AmericanEHR.com, to help U.S. healthcare practitioners find, select and implement technology in their practice.Thomas will tell you:-Strategic objectives for AmericanEHR and operational tactics used in designing the portal-Results and lessons from the tactics-Industry best practices on web design to increase customer acquisition, conversion rates and customer loyalty
September 23, 2010
You may not know much about Facebook or even like it, but the truth is, that's where the people are. If you want to build your brand, spread a message or raise awareness, you need Facebook to reach people. The people who buy, give, donate and share are on Facebook and for you to stay away means you're missing out on a valuable opportunity. Do you have to embrace Facebook? No. However, with hundreds of millions of people using this network each day, can you afford not to? Join your fellow CMA Manitoba members for an informal roundtable discussion where the topic will be all things Facebook. Bring your triumphs, your tribulations, your doubts, your fears and share it all with your peers - what's hot and what's not in the world of building fans. Discussion will be facilitated by Joanne Simonis, Account Director at Bone Thinking.
September 09, 2010
Many executives do not understand the true costs and risk of using a Request for Proposal (RFP) process to purchase professional services such as consulting, engineering, IT, advertising and architecture. While seemingly a comprehensive process to objectively evaluate vendors, it is really an unsophisticated tool that too often increases costs and results in bad business decisions. Recent research from subject matter experts Chris Jones MBA, FCMC and Alex Zhykharyev, Ph.D. provide renewed support for this perspective. The session will identify the common misperceptions and illustrate alternatives and improvements to the RFP process when used for selecting professional services - a topic that continuously comes up as a source of immense debate for both vendors and purchasers around the globe.
August 12, 2010
Today's marketers and advertisers are faced with a multitude of choices when it comes to media placement and creativity in the vast digital universe of information and advertising. Whether you're an ad agency, creative firm, brand, or media conglomerate, one must now consider the most recent addition, Digital Signage. This latest screen, the 5th Screen, has its own characteristics, its own content methodology, and its own strategy to ensure success. Please join us for our August Uncorked Patio Session to discuss the power, and benefits of, marketing with modern Digital Signage.
July 08, 2010
Jason will lead a discussion about 10 Keys to Word of Mouth marketing.
June 10, 2010
CMA Manitoba proudly presents its new summertime networking series, Uncorked, a monthly outdoor patio event where marketers mingle in a fun, casual, and relaxing environment to network and share thoughts on current trends and challenges facing marketers today. Uncorked occurs the second Thursday of each month throughout the summer, promoting various discussion topics and featured wines amongst the enjoyable outdoor atmosphere of Earls. It serves up an ambience to speak candidly and sets the pressure-free stage for meeting fellow marketers. Satisfy your intellect and palette all at once. Welcome to CMA's Uncorked.
May 20, 2010
Adoption of the latest and greatest digital media is one of the biggest challenges for today's marketing professional. The Canadian Marketing Association, Manitoba Chapter (CMA) presents the second annual Digital Day Conference in Winnipeg on Thursday, May 20, 2010. Participants at this event will be in for a high-energy, jam-packed day that will explore the latest digital trends, focus on what's working and why, how to get buy-in on new technologies from senior decision makers, and strategies for implementation, regardless of size and budget. Mark your calendar and register now to join hundreds of Winnipeg marketers as they learn from industry experts:How the Web Changes the Old Marketing Rules (Mike Moran Chief Strategist, Converseon New York City)Building Community on a Budget: How to Use Social Media to Save Your Marketing Dollars (Amber MacArthur Co-founder, MGI Media Toronto)We've Only Just Begun: The Online Revolution and the Future of Your Business (Michael Furdyk Co-founder and Director of Technology, TakingITGlobal.org Toronto)How "Search" Fits into Online (Michal Lorenc Head of Dedicated Client Services - Google Canada, Ann Arbor, Michigan)
April 22, 2010
coming soon...
April 15, 2010
Throughout the economic downturn, many marketers believed consumer interest in the environment would give way to a focus on economic survival. But it didn't happen. Drawing on the success of The Home Depot's Eco Options brand, Peg Hunter, the retailer's vice-president, marketing & communications, will make the case that growing the market for environmentally friendly products isn't just the right thing to do… it also makes good business sense.
March 25, 2010
During a time when people are engaging in new ways every day, Twitter can add to the clutter and fragmentation, or offer a distinct advantage over other mediums. Twitter can be used to promote your personal brand or your corporate brand, update friends and family what you're doing right now, or give customers just another way to contact you and engage - join in the conversation.In this session, Kyle will lead a discussion all about Twitter. We are looking for participants at all experience levels, including those interested in finding out more about Twitter before creating an account for themselves or their business, moderate users (like Kyle), and any self-proclaimed pro-tweeters to add even more insight and advice. Come prepared to ask questions, share, and take notes. Post comments below if you have any questions or ideas you would like added to the agenda or email Kyle directly.There are some stats on Twitter in a previous post in the CMA News: Twitter Penetration Rate in Canada from Dec 08, 2009. For more stats go to http://www.sysomos.com/insidetwitter/
March 18, 2010
For many years, enclosed shopping centres enjoyed an enviable place in the retail industry, as many customers' sole destination for "one-stop shopping." Since the advent of power centres, lifestyle centres and online shopping, malls have had to adapt to stay competitive and relevant in the hearts and minds of consumers. You'll discover some of the innovative programs, concepts and marketing strategies - including a number of fresh ideas from right here in Winnipeg - that shopping centres are implementing to keep customers loyal and engaged... And it's not just about the shopping! Corey Quintaine, Marketing Director at Kildonan Place, will discuss what's new at mall in Winnipeg and beyond - from social media to Santa Claus.
February 25, 2010
The Canadian Marketing Association has initiated a new lunch series which focuses on creating a casual and informal discussion between our members (and non-members) on a specific marketing topic. This is a monthly event that takes place on the 4th Thursday of each month (exactly one week after our monthly luncheon speaker events). Our kick-off event was last month. Entitled 'Marketing in the Arts' it was attended by 22 of your esteemed marketing colleagues. This month - our second lunch event - we aim to discuss Digital Signage, Social Media, and legal implication of new media. This event will be facilitated by CMA-Manitoba board members Mark Howe (Thompson Dorfman Sweatman LLP, Director of Marketing) and Wade Clisby (EyeMedia Digital Communications, Principal). New Media - The Latest, The Greatest and What the Lawyers Sayeth lunch discussion will be held at The District located in downtown Winnipeg at the corner of Lombard Avenue and Rory Street (177 Lombard). The event will begin at 11:45, Thursday February 25 and will last approximately one hour. The event is free to attend. The District will be providing a well-priced lunch special as well as their full menu.AGENDA:11:45 a.m. - 12:00 p.m. - Networking12:00 - 1:00 p.m. - Presentations, Questions and Group Discussion1:00 - 1:15 p.m. - Networking and Wrap-upDigital SignageWade will provide an overview of digital signage and the benefits of digital signage.Digital Signage is a highly effective and economical means of displaying engaging, targeted multimedia content on LED, LCD, and Plasma displays. Digital Signage allows business owners, brand marketers, etc., to effectively promote, advertise, inform and entertain their specifically targeted audiences.A recent survey by Adcentricity demonstrated that 69% of marketers and brands plan or sustain to increase their digital out-of-home advertising spends through 2009-2010 Digital out-of-home media offers tremendous hyper-targeting opportunities. Digital Out of Home (DOOH) spending for DOOH in Canada is estimated at $42MM for 2010 with a 13.2% to 2013.Social MediaMark will provide an overview on social media tools including Facebook, Twitter and LinkedIn. Blogs, podcasts and e-newsletters will also be discussed.Facebook has over 250 Million active users. Over 120 Million log in at least once per day. The fastest growing user demographic on Facebook is those 35 years of age or older. LinkedIn ("Facebook for business") has over 44 million users in 200 countries. Executives from all fortune 500 companies are on LinkedIn.Twitter (micro-blogging) has over 10 million unique visitors. The largest demographic is 45-54 years old, the second largest is 25-34 years old.What The Lawyers SayethElmer will provide an overview of some legal issues impacting new media including: privacy matters and employee/employer considerations.Making the most of new media while minimizing exposure.QUESTIONS:If you have questions you would like answered at this event, submit your questions below or email them to Mark.
February 18, 2010
BREAKTHROUGH MARKETING STRATEGIES FOR A CLUTTERED WORLD(aka. "MY MOTHER ALWAYS WARNED ME THE VOLUME WAS TOO HIGH")As marketers, we've all felt the pressure to "break through the clutter". But what happens when the clutter becomes overwhelming? How do you ensure your marketing messages reach your key target groups in the face of intense competition, industry naysayers and corporate challenges? In this entertaining and informative session, hear how Canwest Broadcasting has continued to successfully grow its television ratings during a period of intense noise – and how you, too, can help your brand break-through the clutter. Canwest Broadcasting CMO Walter Levitt will reveal the secrets of…actually, no secrets will be revealed...but the lunch will be delicious….
January 28, 2010
The Canadian Marketing Association is initiating a new lunch series which focuses on creating a casual and informal discussion between our members (and non-members) on a specific marketing topic. This is a monthly event that will take place on the 4th Thursday of each month (exactly one week after our monthly luncheon speaker events). Our kick-off event is entitled 'Marketing in the Arts'. We aim to discuss the successes and challenges of marketing Arts organizations in Manitoba. We will have topics pre-selected to start the discussions and let the conversation grow from there. Members from both the Arts organizational side as well as the agency side will be attending, so we look forward to discussing how we might better market the Arts in our province. This event will be facilitated by CMA-Manitoba board members Brent Phillips (Manitoba Theatre Centre, Director of Marketing) and Chris Clarke (Velocity Branding, President). Marketing in the Arts - Lunch Discussion will be held at The District http://www.thedistrictwinnipeg.com/ located in downtown Winnipeg at the corner of Lombard Avenue and Rory Street (177 Lombard). The event will begin at 12:00, Thursday January 28 and will last approximately one hour. The event is free to attend. The District will be providing a well-priced lunch special as well as their full menu.
January 21, 2010
Travel – everybody travels but how we are doing it as consumers is changing rapidly.Through the lens of destination marketing, a look at the influence of technology on travel decision-making. Join Lori Walder of Destination Winnipeg, the city's economic development and tourism services agency as she discusses the challenges, opportunities and evolving future of destination marketing and how the Internet and web 2.0 has impacted the way consumers view, evaluate and purchase travel. Discover how Destination Winnipeg is using both traditional and non-traditional methods to market Winnipeg to the world.
December 10, 2009
Value of Mail 2.0 attend this highly informative and focused seminar to learn about: increasing your customers' share of wallet, what's new on the creative front in direct mail design and what works and what doesn't – see world-wide creative mail. Help your customers increase their ROI and find out how to utilize new sophisticated targeting tools and analytics available from Canada Post.
November 19, 2009
Youth are hot ticket consumers these days, driving purchase influence in virtually every demographic. Consumer transactions targeting youth have transformed from a simple purchase to an exclusive, individualistic experience – and it's big business. More and more brands have successfully tailored marketing strategy and new media to leverage major influences, and gain youth loyalty. Lindy will discuss current youth trends, benchmarking leading youth brands, the challenge of authentic communication, and effectively using social media to reach youth.
October 15, 2009
Green is the new green! Environment is a great value proposition for marketers, and marketing is a terrific tool for environmentalists. It's a mutually beneficial convergence and a key trend for Canadian marketing in 2010. In this presentation, Scott will explore key opportunities and challenges for environmental marketing in 2010. This will include: green value in a recession; Greenwashing (and regulatory activity); and market shifts, saturation, and segmentation
September 17, 2009
This is more than just a presentation, it's a workshop that will ask you to stop and think about your core values, how you make decisions, your career and your personal relationships. You will be led through a series of exercises that will help you understand the overall role of branding in business, the role of personal branding to the world of celebrities and politicians and the role branding can play in your daily life. This is a highly participatory event that will get you thinking about how to optimize your actions and head for success. Every attendee will receive a copy of Howard's book, "A page from a CEO's Diary".
June 17, 2009
Join us for a evening reviewing the past successes of the year, and building our plan and community for the ensuing year. Light food and refreshments will be served. Proposed Agenda 1. Call to Order & Welcome 2. Approval of Agenda 3. President's Remarks 4. Secretary-Treasurer's Report – (December 31, 2007 Year-End Review Note the year-end report is in member packages). Motion to approve the Year-end December 31, 2007 Review Engagement. 5. Election of Officers and Directors - Review current slate and any open nominations from the floor. 6. Announcements 7. Adjournment
May 12, 2009
Stay ahead of the electronic curve. Join the entrepreneurs and marketing professionals who are all looking for clear direction in effectively developing today's customer relationships using tomorrow's technology. Participants are in for a fast-paced, jam-packed day that will explore the latest digital trends, focus on what's working and why, and look at strategies for implementation, regardless of size and budget. 7:30 AM - Sponsor and VIP breakfast 8:00 AM - Registration and Breakfast 8:25 AM - Opening Remarks 8:35 AM - Rahaf Harfoush 9:40 AM - Networking Break 10:05 AM - Fang Wan 11:05 AM - Kelly Crerar 12:00 PM - Networking Lunch 12:45 PM - Mark Thompson 1:45 PM - Networking Break and Cracker Barrel Case Study Dicussions 3:05 PM - Juliette Powell 4:15 PM - Thank you's and closing Remarks 4:30 PM - Networking Reception
April 30, 2009
Storytelling was the first, and it remains one of the most successful, communications technologies in the world. Ever since early hunters gestured to each other in front of a fire, storytelling has been used to shape our perspective on the world, and connect us behind a common understanding and compel us to take action. For over fifteen years, Envisioning + Storytelling has been bringing the power of storytelling to the world of business, helping clients use it to transform consumers into passionate advocates and employees into wonder-workers. In his session, Bill Baker will outline the fundamentals of strategic storytelling and provide insight on how to leverage this timeless art form of humanity, using it to position, promote and build movements around brands.
March 27, 2009
Canada's resident expert on word of mouth, social media and community-building Sean Moffitt takes you through the rationale for applying word of mouth marketing and community building in a cluttered, chaotic and customer-controlled marketplace. Sean will provide the 12 arguments on why word of mouth trumps traditional media in a stressed economy. He will isolate the 12 key types of word of mouth marketing, when and where they should be used and the 36 basic reasons why people talk. Along the way, Sean will dispel myths, inspire ideas, give you the latest research, tools and advice from not only a leading consultant on grassroots marketing and social media but also a street savvy practitioner and brand champion that has seen them work firsthand. He'll also impart wisdom on how to apply these strategies, insights and tactics back to the unique and conversation-worthy world of business-to-consumer and business-to-business worlds.
February 19, 2009
CMA Manitoba February Luncheon Presents Morten Paulsen, Principal, Paulsen Group External Relations.Managing Crisis with Effective Media Relations The worldwide economic crisis means that marketing resources might decline at the very time when the ability to maintain a strong, reputable and resilient brand is more critical than ever.Examples of crisis management will be reviewed, (including the recent Maple Leaf Food listeriosis crisis), to determine some of the elements of effective crisis management; how those are relevant to economic crisis management; and how successful marketers will be those who understand the right ways to manage challenge, and the right tools for communications to critical audiences.
December 16, 2008
CMA Manitoba's Holiday Mixer, and AGM CMA Manitoba is holding it's Annual General Meeting followed by our Holiday Mixer. Please join us for some festive drinks and appetizers. Location: The Graffiti Gallery, 109 Higgins Avenue Time: AGM 4:00 PM - 5:00 PM Let the Fun Begin: 5:00 PM - 7:00 PM Date: Tuesday December 16th, 2008 Please submit your official nomination to info@cmamanitoba.com Attention: Jason Abbott We look forward to seeing you!
November 27, 2008
Environmentally Responsible Paper Choices - Why Major Companies are Choosing FSC-Certified Paper. There was a time when no one asked a company what type of paper they used, what they were doing to protect the environment, or how they were supporting local communities. The world has changed; consumers are increasingly concerned about the impact their purchasing decisions have on the environment. Find out why major North American retailers, financial institutions, corporations and governments have all switched to paper certified by the Forest Stewardship Council (FSC). Hear the results of FSC Canada`s first ever Survey on the Environmental Practices and Preferences of Paper Purchasers. For more visit www.fsccanada.org
October 23, 2008
Full Morning Session John Torella, author of a new book, re/Think retail branding, will reveal the eight-step branding process that has helped make him a world-class marketer. This morning presentation will focus on the concept of brands as assets, tangible and intangible, financial and customer assets. The objective will be to identify the art and science of branding as one of the senior management's top priorities. Join us Thursday October 23rd for breakfast, and a full morning presentation. SEMINAR TIME Time: 7:30 breakfast, 8:30 start, 10:00 break, 12:00 wrap up DELTA Hotel $75 members $125 non-members
September 18, 2008
Marketing is an ever-changing discipline. Today's marketers require a much deeper understanding of customers and their emotional and behavioural drivers than ever before. Especially as our markets diversify and become far more educated than in the past. Join us September 18th as veteran marketer Mark Healy shares his knowledge and experience.
May 17, 2008
Either from more people, or more from the same people. Persuasion creates demand. Effective persuasion is an argument aligned to something that is indisputably right and desirable. A value is precisely that. What then, if you can align your brand to that value? What if you could demonstrate to your consumer that your product could help them achieve that value? A persuasive argument aligned to something indisputably right and desirable - An argument that creates demand. That is Values Based Branding. Bob Shanks, Partner, Founder and Shareholder of Grip Limited has a philosophy on advertising: Simply. Tell the truth.
April 14, 2008
CMA Manitoba Chapter invites you to come and listen to the story of how one of Canada's leading financial institutions became Canada's most prominent, and arguably, most talked about sponsorship story. Learn how you can differentiate your company from the competition through associated sponsorship properties and partnerships, and how your brand positioning can be leveraged.Through a barrage of innovative and traditional sponsorship partnerships at the national and regional level Scotiabank moved to the top of the pack after spending years outside of anyone's notice. Scotiabank has implemented unorthodox tactics and unexpected partnerships to establish awareness of their brand. Learn how Scotiabank Nuit Blanche, Scotiabank Giller Prize, Women's Hockey, Scotiabank Caribana, Cineplex and the Scene Card rewards Program, the CFL and now the NHL, all work together to deliver real business results.
March 20, 2008
These days on-line buzz and digital word-of-mouth can influence the success of a company. Through blogs, customer forums and sites that rate almost every product or service, many companies are turning online. Especially in the travel and tourism industry. Join us for lunch to learn about:Innovative Syndicated newsTravel Marketing Digital word of mouth
February 21, 2008
We have the tremendous privilege of having Scot Keith, General Manager of Lowe Roche show you some of the most leading edge interactive campaigns around. Lowe Roche was named 2007 Digital Agency of the Year, and now Scot will be here to show you how to create leading campaigns yourself. He'll also touch on how creative media planning is now more important than ever.
January 28, 2008
For this event, we have the extreme privilege of having two speakers; North America's foremost trade and consumer show expert, Barry Siskend, and one of the leaders in competitive intelligence, Jonathan Calof. Leveraging your organization's trade show investment addresses both inbound elements - improve your intelligence about competitors, clarify industry trends, gain customer insights- and outbound elements- showcase your organization, establish and refresh your branding, build new relationships and generate qualified leads. Join us for lunch and learn to: Motivate, invigorate and activate your exhibit program. Use your hardware (exhibits and materials) to its best advantage. Hone your software (programs which facilitate face-to-face interactions).Plan for, organize, gather and analyze intelligence from visitors, competitors, vendors and media. Use this information to provide your organization with new insight into your environment so that you can make better decisions and become more proactive.
November 22, 2007
Cell phones are the most popular accessory in people lives. Join us at our next event to learn how to incorporate this new media in your next marketing campaign and build a stronger customer relationship. This presentation will illustrate key mobile marketing strategy and benefits that are being used by brands to acquire new customers, retain existing customers, enhance customer relationships, and ultimately provide increased sales.
October 25, 2007
Young people are more powerful and influential than ever before. They are in control of their brand experience, their communications experience, and their media experience, and understanding this is essential in connecting to them. This is a fun and insightful presentation that explains young Canadians - who they are, what they need, what they want, and how they process your messages.
September 27, 2007
Customer wallets are bursting with loyalty cards - some of those programs drive true customer retention while others don't. While there is no secret to building customer volume, there is a magic formula! Carolyn Robertson, Associate Director of Loyalty Strategy for the AIR MILES Reward Program, will show you how to craft a balanced strategy of behavioural and emotional loyalty, following the Four do's of successful programs: Design: the design principles for measurable resultsDevice: using high or low-tech devices to involve customers and capture dataData: creating a data asset that is renewable and extensible Delivery: maximizing the use of your vehicle and channels to build loyalty
June 21, 2007
Now more than ever marketers are being asked to justify and rationalize their spending. While accountability is good business, it creates a number of issues for marketers who are asked to drive short-term revenues while building brands long term. Understanding and embarking on marketing measurement is a significant, but necessary undertaking for marketers looking to optimize their marketing spend and justify their budgets. This CMA presentation will provide an overview on how marketers can effectively establish marketing measurement metrics and systems, contain the scope of measurement, and integrate marketing measurement into a performance scorecard for their organization.
April 24, 2007
Promotions are risky and even the smallest production flaws can have far reaching impact throughout an organization (customers, brands, assets and more). Managing risks enables your organization to be more effective and creative in its marketing strategies which ultimately results in improved shareholder value. Lyle Ehrmantraut, VP Business Development at iC Group, knows how to make your promotions a winner for you, you business and your customers.Using case studies, Lyle will show the factors that can affect promotions and how, as a marketer, you can protect yourself from programs that are unsuccessful or even too successful (eg. blowing through budgets). Discover innovative solutions to marketing needs through every aspect of promotions as well as insurance and risk management services for your next promotion from leaders in the interactive promotions field, iC Group.
March 22, 2007
In 1980, DM meant "Direct Mail". In 1990, it was "Direct Marketing". In 2006, it means "Digital Media". Different emerging technologies allow savvy marketers to reach consumers when they want to be reached, including SMS messaging, Digital Signage Network, RFID and other highly interactive digital forms of media. Are you DM savvy? Can you capitalize on the technology that your competition is already utilizing and can you go above and beyond in the DM marketplace? Are you communicating with your customers on their terms or on yours, and how effectively are you getting your message out? Are you able to deliver on the ultimate goal of a shopper directed experience? Learn all about your customer's media patterns and benefit from the retail guru who has worked with clients including Nike, Sony, Coca-Cola and Procter and Gamble and who has challenged many audiences including Simon Property Group, Holt Renfrew, Sears Canada and Cadillac Fairview.
February 22, 2007
CMA Manitoba is pleased to present to its membership and guests an inspiring presentation by Tony Altilia, President of Downtown Partners - Toronto. Tony's presentation, about the 24-hour Consumer will touch on, what's hot and not so hot in advertising, and and his experience working with major retail brands including McDonalds, Reebok, Kraft, Labatt's, British Airways, VISA and Clorox.He will discuss the challenges communicating with consumers today, even though advertising is everywhere, and how consumers are taking back control of how, where and when they consume information. Tony will talk about a strategy that will enable marketers to reach consumers on THEIR terms with an idea, through an integrated marketing platform that consumers will seek out, interact with, and share with friends. With delivery of the right idea in the right form, the 24-hour consumer becomes a brand marketer and will do our work for us
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