Twitter Penetration Rate in Canada
December 08, 2009
Twitter is the micro-blogging, social media-hyped, information superhighway broadcast tool that is now used by a measly 1.45% of the Canadian Internet population: some 350,000 people. In contrast, 19% of Americans tweet representing about 55% (19 million) of the 45 million worldwide Twitter users [2].

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Wish More of You Were Here
November 11, 2009
Tourism Queensland hailed it as the ''most successful tourism campaign ever'', a $2.5 million strategy that returned $390 million in global publicity. But the Best Job in the World campaign has failed to lure foreigners.

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SOCIAL MEDIA POWER HOUR
October 21, 2009
Social media applications like facebook and twitter have great potential as marketing tools. The tricky part is sorting through the hype (and lingo) to get to practical ways of using social media for personal and professional marketing, communications and branding. Liz Hover, Manager/Producer of the National Screen Institute website, will be our presenter for this fab event.

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When the World Stops Clicking
October 08, 2009
Only 16% of Internet users click on display ads, with half of those making up 85% of total clicks. The click rate has dropped 50% in the last two years, begging the question of their value. Since banner advertising is a major source of revenue for many websites, this drop is affecting the bottom line. But all is not lost. Much like billboards on a highway, banner ads still place a brand's name in the consumer's mind. Users who simply saw a banner ad were 65% more likely to visit the brand's site within one week. In terms of measurement, the click through rate is losing value. However, the value of exposure is still there.

More on the metrics of banner ads at Guillaume du Gardier

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Be sure to register for GDC's 'Blue Sky' event!
September 25, 2009
The Graphic Designers of Canada, Manitoba Chapter welcomes one and all at Bluesky 09, a three day conference geared to communication designers, industry-related professionals, students and businesses.

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Mobile advertising to grow 74% in 2009: Report
September 14, 2009
A new Gartner report projects that worldwide mobile ad spending will grow 74% this year to $913.5 million U.S. but not really accelerate until 2011, when advertisers are expected to boost mobile spending as part of an overall shift toward digital marketing channels.

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Globe and Mail on New Media and Marketers
August 25, 2009
Watch what Globe and Mail Publisher Phillip Crawley has to say about how the new media world will impact marketers.

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Social networking = successful marketing
July 22, 2009
IF you happen to mention Inn at The Forks or "vacationing in Winnipeg" in a Twitter message, don't be surprised to get a tweet back from Ben Sparrow himself.

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Cocoon Branding behind 'New Roadshow Surface for William Grant & Sons'
July 03, 2009
William Grant & Sons is mixing technology and sampling to introduce its Grant’s Whisky label to a younger demographic.

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Media Buying Course
February 04, 2009
Advertising Association of Winnipeg currently is offering their annual Media Buying Course

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2009 CMA National Convention & Showcase Forum
February 04, 2009
The 2009 CMA National Convention and Showcase Forum, Canada’s largest marketing convention, will be in Toronto, April 27-29, 2009. Join us at the Metro Toronto Convention Centre to mix, mingle and learn with marketers from across North America.

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The Power of interactive media Seminar at the Virtual Reality Center
December 10, 2008
Imagin8’s interactive projection media technology has been changing the face of architectural environments, museums, airports, malls, retailers, nite clubs & tradeshows around the world. And NOW for the FIRST TIME, it is being showcased in WINNIPEG. -------------------------------------------------------------------------------- On Dec 10 & 11 the power of interactive media will be unveiled at the new Virtual Reality Centre in Winnipeg, together with the opportunities and capabilities of Virtual Reality. VisionGate & Imagin8 have prepared Architectural and Retail oriented sessions. Please review the most appropriate session for your interest.

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Join the CMA Manitoba Board
December 03, 2008
Help grow the CMA Manitoba by becoming an active Board Member.

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CANON TELLS A WINNING STORY AT DMAS
December 01, 2008
Canon Canada and Dentsu Canada took home Best of Show honours at the 2008 Digital Marketing Awards in Toronto in November.

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CANADA CAN HOLD ITS OWN FOR MEDIA EXCELLENCE
December 01, 2008
Canada must fight to be heard, according to a panel of senior Canadian media agency executives at Marketing Week in Toronto this morning. As the faltering global economy takes its toll on globally media networks, Canadian divisions will struggle in coming years to prove its strength.

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Building Marketing Intelligence - Upcoming National Seminars
October 15, 2008
Sharpen your saw with new, unique and innovative seminars across a broad spectrum of topics for all Marketing Personnel. Multiple events this fall for all needs.

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Winnipeg has a New Radio Station
August 29, 2008
Winnipeg, MB (August 29, 2008) - CHUM Radio welcomed CURVE 94.3 to the Winnipeg airwaves today at 8:45 a.m. as North America's first Pop Alternative station. Located at 94.3 on the FM dial, the Pop Alternative format represents the merging of the "Pop" and "Alternative" genres to deliver a hip music format for Winnipeg music fans.

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WalMart Has A New Logo
July 25, 2008
The American retail giant, WalMart, has unveiled a new look for their discount department stores.

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2008-11-30
December 31, 1969
Last month, Ad Age published an article from the recent ANA conference entitled "CMOs Annoyed by Agencies, Ad Networks." A few CMOs were quoted as saying that due to issues with their agencies -- including slow speed to market -- they were considering making more direct deals with media vendors.

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2008-11-30
December 31, 1969
Late yesterday, Limbo and GfK released their latest joint Mobile Advertising Report and it reveals that, for the third-quarter, mobile advertising awareness grew 33.2 percent in the last 6 months.

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Survey: Affordable Luxury Brands
March 08, 2010
The Canadian Marketing Association, in partnership with the Cundari Group, invites your participation in a survey about affordable luxury brands. The survey is geared towards marketing and communication professionals and is designed to elicit interesting and thought-provoking observations on what constitutes a well-managed brand.

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CMA's 2010 National Convention: Tomorrow's thoughts, Today.
March 08, 2010
May 26 and 27 in Toronto for the CMA National Convention as we expand even further into the current state of marketing and what’s next.

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Marketing Facts 2010
December 07, 2009
Marketing Facts 2010

The latest edition is now available from the
Canadian Marketing Association

Get updated statistics, insights, and benchmarking information to support your marketing planning and decision-making – material from over 38 trusted and well-known sources.

Main Book Sections:

Academic Research
Key Canadian Statistics
Channels / Media
Industries
Target Markets
Branding
Business Issues
Compensation
See Table of Contents for a detailed listing of what's inside.

To place your order by phone contact us at 416-644-3766. Or contact us by email.

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Canadian web access 'almost universal'
October 30, 2009
More Canadians are logging online than ever before, according to a new poll that paints a picture that as a nation, we just can't seem to get enough of the Internet. The Ipsos Reid study released on Tuesday shows eight out of 10 Canadians (82%) have broadband Internet access at home -- a 6% increase from 2008. And for those under the age of 55, having Internet access is considered "almost universal." The poll found 89% of 18-to-34-year-olds and 87% of 35-to 54-year-olds could log on at home. Those 55 and older represented the smallest yet fastest-growing segment with home Internet access.
Source: Canwest News Service

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New-media users expect brands to engageNew-media users expect brands to engage
October 30, 2009
Just when you thought the impact of new media on mainstream brands couldn't be hyped any further, new data has come along to change that idea. A just-released study from Cone Inc. reports that among new-media users, a staggering 78% of them interact with companies or brands via new media sites and tools -- up from 59% the year before. And these users are conversing with brands more often: Some 37% say they do so at least once a week -- up from one in four when the study was conducted in 2008. Moreover, it’s not enough to simply have new media presences (although 95% of users expect it.) Increasingly, they are looking for companies and brands not just with websites (58%) and email (45%), but with involvement in social networks, such as Facebook and MySpace (30%) and online games (24%).
Source: MediaPost MarketingDaily

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More Canadians support brands with social purpose: Study
October 22, 2009
Canadians are placing increased demand on companies, brands and themselves to reset their priorities and step up their social commitment, according to findings released on Tuesday from the 3rd annual Edelman goodpurpose™ Consumer Study. In fact, over half of the Canadians who participated in the study (58%) expect brands today to support a good cause and 89% would be willing to change consumption habits if it could help make the world a better place to live.

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SMS Gold
September 24, 2009
Over the summer, Chicago's Shedd Aquarium conducted (instead of “did”) a promo that showed great results for SMS direct messaging. They had a TV spot running on Chicago's ABC, NBC and FOX affiliates that promoted a contest for a free hotel room and tickets. Only one of them had a "text to enter" option with the other two only mentioning online entry. The results: SMS generated 325% more entries,

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MAJOR REGULATORY THREATS FACING MARKETERS
September 14, 2009
The federal government gets back into full swing today with the fall sitting of Parliament. While rumours persist about the possibility of a fall election, several regulatory issues are on the docket that could have a major impact on the marketing community if left unchallenged. These include:

The Electronic Commerce Protection Act
Behavioural advertising
Mobile marketing
Privacy agenda – breach notification and cross-border data flow
Advertising to children
Telemarketing
The green movement.

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Study: Social Media Pays
July 24, 2009
One of the major hurdles to investing in social media has been lingering skepticism about what kind of payoff companies actually get from conversational marketing. A study released Monday says the return on investment is worth it, drawing a link between a brand’s social media efforts and revenue growth.

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Brand Websites Garndering Consumer Trust: Survey
July 10, 2009
While recommendations by personal acquaintances continue to receive top marks, a new Neilsen study finds that consumer opinions posted online and brand websites get similar scores for the next best trusted forms of advertising among online consumers.

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B2B Marketing Budgets looking up heading into 2010
July 06, 2009
Just over half of the B2B marketers who participated in a recent study by BtoB Magazine say their budgets will be up in 2010 with an upswing beginning in the second half of this year.

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Marketing community stymied by DVR ad skipping
July 03, 2009
Four out of five marketing executives who participated in a recent study by the U.S.-based DVR Research Institute believe the increased adoption of DVRs will negatively impact the effectiveness of TV advertising in the course of the next three years.

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Social Networking use up: Twitter for a few rare birds?
June 12, 2009
According to a recent report from Nielson Online, Americans increased their time spent on social networks by 83% over last year.

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Young Canadians fueling the mobile revolution
May 15, 2009
Canadians are becoming captivated by "mobile surfing" -- increasingly accessing the web from their cellphones and smartphones daily. Polling released on Thursday and conducted by Ipsos-Reid on behalf of Rogers Wireless shows that 26% of wirelessly connected Canadians aged 18-34 are accessing the web from their mobile devices every day.

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Toronto Event: CMA Awards Gala
November 28, 2008

In 2007 the Canadian Marketing Awards saw growth. Growth with a record number of entries. Growth in categories and a sold out Gala event. We are continuing to grow. Our industry is changing and in an effort to recognize these changes we are adding to our categories.

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CMA's Direct Marketing Conference
November 18, 2008
At a time when connecting with your target audience is more difficult than ever, we need new ideas and strategies to ensure that direct marketers stay relevant today and in the future.

Join us for the 2008 CMA Direct Marketing Conference to discover innovative ideas in direct marketing. Learn from presenters who have the vision to see where direct marketing is headed and can show you how to invent the future.

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Toronto Event: 11th Annual Digital Marketing Conference
October 29, 2008
Presented by the Canadian Marketing Association and Marketing, this event brings together a wide range of professionals from all corners of our industry to help you discover who and what is missing from your digital strategy. Whether you’re looking to build your basic knowledge of digital tools, interested in adding social marketing to your marketing mix, intrigued by the latest trends, or hoping to connect with digital leaders, this two-day Digital Marketing Conference is a “must-attend” event. 

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THE 11TH ANNUAL DIGITAL MARKETING CONFERENCE
October 29, 2008
This conference is more than just a communal "sit back and take notes session". You’ll have the chance to get involved in one of 15 peer-to-peer roundtable discussions moderated by notable digital leaders. You’ll also have the opportunity to network with some of the industry’s top professionals during the evening networking reception. Whether you’re looking to discover the latest online trend or want to connect with today’s digital leaders, this is a “must-attend” event. Register now and save $100.

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NEW MARKETING RESOURCE MATERIAL FROM CMA COUNCILS
October 15, 2008
CMA’s eight marketing Councils provide important marketing intelligence and insight into the key issues facing marketers. The members-only section of the CMA website, is updated regularly with fresh content that includes case studies, white papers, reports and articles. Moreover, the CMA blog developed by the Association’s Digital Marketing Council continues to be a vital medium for information exchange and dialogue.

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Do-not-call registrations top 2 million by 5 p.m. Thursday
October 03, 2008

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Federal election platforms: All those in favour of robust new consumer protection measures take one step to the right...or left.
October 03, 2008

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Multi-channel consumers favour online-to-store experience
October 03, 2008

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Super-rich read and go online more, watch TV and listen to radio less
October 03, 2008

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DO NOT CALL LIST Beomes Effective 30 Sept 2008
September 30, 2008
NOTE: On Wednesday, September 24, CMA will be holding a special webinar on the new telemarketing rules and the National DNC List. This online briefing will be held from 11:30 a.m. – 1:00 p.m. and will feature presentations by the CRTC’s Nancy Webster, Senior Manager, Telemarketing Regulations and CMA’s Vice-President of Public Affairs and Marketing, Wally Hill. For registration details, visit the CMA website.

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Weekly Watching Brief
September 30, 2008
Canadians spending more time online; traditional media still popular

Wired baby boomers going digital, visiting social networks and watching videos on the web

Germany first, Canada fourth in nation brands index of country reputation

Raising the Super Bowl ad stakes

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Toronto Event: Marketing Math 101 Seminar
September 24, 2008
For many marketers "number crunching" is often an anxiety riddled exercise. But marketing and sales is a numbers game. Learn how to calculate key business drivers to optimize costs and deliver better profit. This hands-on seminar examines some of the base formulas and special arithmetic used in direct marketing driven companies. Learn key marketing formulas, calculate direct campaign metrics, and interpret segment trends. You'll also be able to calculate ROI and become more comfortable with quantative direct marketing terms. The math concepts covered are applicable to marketers of all products and services in both B2C and B2B industries. Quantative skills are becoming increasingly important for all marketers...so don't get left behind.Wednesday,
September 24 & Thursday,
October 2

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Toronto Event: Advanced E-mail Marketing Seminar
September 23, 2008
This course will explain how the industry's greatest practitioners use e-mail to achieve their marketing objectives; and how they can execute successful campaigns themselves. Participants will review e-mail as a marketing medium and understand the common factors underlying the success of e-leaders. Learn how to assemble the building blocks of successful e-mail marketing campaigns.

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Toronto Event: Generation Y Conference
September 23, 2008
The next wave of Generation Y marketers are going to change the landscape of the industry. Find out what differentiates and motivates them as employees – and how to get the best ROI from Gen Y. Speakers Include: Dr. Karyn Gordon, Author, Consultant, Expert on Gen Y Ken Wong, Professor of Marketing, Queens University Jason Anderson, Microsoft Matthew Diamond, Partner, Capital C Communications

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Toronto Event: Marketing ROI & Accountability Series Seminar - Part I
September 17, 2008
This seminar provides an in-depth and simplified look into bridging the gap between marketing analytics and artwork - allowing you to translate numbers, statistics, and insight into marketing endeavours that are accountable. Strategies for quantifying marketing endeavours and calculating metrics are presented – allowing for the effectiveness of a campaign to be determined prior to the design and launch stage and after it rolls out. Being able to quantify campaign results in the ability to justify and optimize them with measures that coincide with company objectives such as growth or ROIs. The techniques presented effectively forecast metrics such as ROMI (return on marketing investment) and break-even points, and optimize resource allocation to achieve both short-term gain and long-term brand health. The level of decision support attained from these accountable marketing strategies will provide an invaluable supplement to your intuition. Knowing how to measure the effectiveness of campaigns allows for the optimization of endeavours in key areas such as customer targeting, CRM, sales process, advertising, incentives, and product planning. In short, with the ability to devise efforts that maximize marketing metrics such as sales, growth, or ROMI, artistic endeavours can be designed with the certainty of knowing that they are quantifiably your best effort possible.

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Toronto Event: Partnership Marketing Seminar
September 15, 2008
Google, Microsoft, Amazon, Ebay, Dell, Starbucks and Yahoo have become ‘it’ within their respective industries because they have taken a concept and decided that they are going to dominate, or in some cases, “own their category”. The aforementioned brands are industry innovators, but how did they get there and what do they have in common? Loaded questions indeed, but if you dig deeper, every single one of them has an exceptional business model and a very strong consumer value proposition. Furthermore, all of them have built their business on the principles and practices of Partnership Marketing to create longer-term distribution opportunities, solid revenue streams and increased brand awareness. Join Ron Kunitzky from Geyser Marketing Group as he discusses how to create long lasting mutually beneficial Partnership Marketing relationships that will increase the social and commercial capital for your brand. In this session you will learn the core elements of how to partner your brand and leverage your assets to generate revenue for your business. In addition, you will learn how to select the right vertical categories, partner brands and develop a Successful Partnership Marketing program. Ron will feature case studies as well as tools for pitching, measuring and communicating your program internally as well as externally. Participation in this practical, hands-on, full day session will dramatically increase your Partnership Marketing knowledge and help take your business to a whole new level.

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Toronto Event: Aligning Marketing with Sales: Turning theory into reality
September 04, 2008
When it comes to successfully integrating Marketing with Sales, much has been whined about, but little has been done to mend the disconnection. What are you doing to ensure your organization's sales force is able to consistently create and deliver differentiated customer messaging as part of a consultative sales cycle that sets your company apart from competitors?

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Toronto Event: Media for the Non-Media Marketing Professional Seminar
August 14, 2008
This one-day seminar is for all marketing professionals who want to understand the media planning process and get the most out of their media partners. The course focuses on how a media plan is developed, from defining objectives through setting a strategy to identifying tactics. Get the skills you need to understand and effectively manage your media investments.

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