Building Marketing Intelligence - Upcoming National Seminars
October 15, 2008
Sharpen your saw with new, unique and innovative seminars across a broad spectrum of topics for all Marketing Personnel. Multiple events this fall for all needs.

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Winnipeg has a New Radio Station
August 29, 2008
Winnipeg, MB (August 29, 2008) - CHUM Radio welcomed CURVE 94.3 to the Winnipeg airwaves today at 8:45 a.m. as North America's first Pop Alternative station. Located at 94.3 on the FM dial, the Pop Alternative format represents the merging of the "Pop" and "Alternative" genres to deliver a hip music format for Winnipeg music fans.

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WalMart Has A New Logo
July 25, 2008
The American retail giant, WalMart, has unveiled a new look for their discount department stores.

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Toronto Event: CMA Awards Gala
November 28, 2008

In 2007 the Canadian Marketing Awards saw growth. Growth with a record number of entries. Growth in categories and a sold out Gala event. We are continuing to grow. Our industry is changing and in an effort to recognize these changes we are adding to our categories.

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CMA's Direct Marketing Conference
November 18, 2008
At a time when connecting with your target audience is more difficult than ever, we need new ideas and strategies to ensure that direct marketers stay relevant today and in the future.

Join us for the 2008 CMA Direct Marketing Conference to discover innovative ideas in direct marketing. Learn from presenters who have the vision to see where direct marketing is headed and can show you how to invent the future.

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Toronto Event: 11th Annual Digital Marketing Conference
October 29, 2008
Presented by the Canadian Marketing Association and Marketing, this event brings together a wide range of professionals from all corners of our industry to help you discover who and what is missing from your digital strategy. Whether you’re looking to build your basic knowledge of digital tools, interested in adding social marketing to your marketing mix, intrigued by the latest trends, or hoping to connect with digital leaders, this two-day Digital Marketing Conference is a “must-attend” event. 

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THE 11TH ANNUAL DIGITAL MARKETING CONFERENCE
October 29, 2008
This conference is more than just a communal "sit back and take notes session". You’ll have the chance to get involved in one of 15 peer-to-peer roundtable discussions moderated by notable digital leaders. You’ll also have the opportunity to network with some of the industry’s top professionals during the evening networking reception. Whether you’re looking to discover the latest online trend or want to connect with today’s digital leaders, this is a “must-attend” event. Register now and save $100.

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NEW MARKETING RESOURCE MATERIAL FROM CMA COUNCILS
October 15, 2008
CMA’s eight marketing Councils provide important marketing intelligence and insight into the key issues facing marketers. The members-only section of the CMA website, is updated regularly with fresh content that includes case studies, white papers, reports and articles. Moreover, the CMA blog developed by the Association’s Digital Marketing Council continues to be a vital medium for information exchange and dialogue.

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Do-not-call registrations top 2 million by 5 p.m. Thursday
October 03, 2008

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Federal election platforms: All those in favour of robust new consumer protection measures take one step to the right...or left.
October 03, 2008

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Multi-channel consumers favour online-to-store experience
October 03, 2008

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Super-rich read and go online more, watch TV and listen to radio less
October 03, 2008

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DO NOT CALL LIST Beomes Effective 30 Sept 2008
September 30, 2008
NOTE: On Wednesday, September 24, CMA will be holding a special webinar on the new telemarketing rules and the National DNC List. This online briefing will be held from 11:30 a.m. – 1:00 p.m. and will feature presentations by the CRTC’s Nancy Webster, Senior Manager, Telemarketing Regulations and CMA’s Vice-President of Public Affairs and Marketing, Wally Hill. For registration details, visit the CMA website.

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Weekly Watching Brief
September 30, 2008
Canadians spending more time online; traditional media still popular

Wired baby boomers going digital, visiting social networks and watching videos on the web

Germany first, Canada fourth in nation brands index of country reputation

Raising the Super Bowl ad stakes

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Toronto Event: Marketing Math 101 Seminar
September 24, 2008
For many marketers "number crunching" is often an anxiety riddled exercise. But marketing and sales is a numbers game. Learn how to calculate key business drivers to optimize costs and deliver better profit. This hands-on seminar examines some of the base formulas and special arithmetic used in direct marketing driven companies. Learn key marketing formulas, calculate direct campaign metrics, and interpret segment trends. You'll also be able to calculate ROI and become more comfortable with quantative direct marketing terms. The math concepts covered are applicable to marketers of all products and services in both B2C and B2B industries. Quantative skills are becoming increasingly important for all marketers...so don't get left behind.Wednesday,
September 24 & Thursday,
October 2

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Toronto Event: Advanced E-mail Marketing Seminar
September 23, 2008
This course will explain how the industry's greatest practitioners use e-mail to achieve their marketing objectives; and how they can execute successful campaigns themselves. Participants will review e-mail as a marketing medium and understand the common factors underlying the success of e-leaders. Learn how to assemble the building blocks of successful e-mail marketing campaigns.

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Toronto Event: Generation Y Conference
September 23, 2008
The next wave of Generation Y marketers are going to change the landscape of the industry. Find out what differentiates and motivates them as employees – and how to get the best ROI from Gen Y. Speakers Include: Dr. Karyn Gordon, Author, Consultant, Expert on Gen Y Ken Wong, Professor of Marketing, Queens University Jason Anderson, Microsoft Matthew Diamond, Partner, Capital C Communications

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Toronto Event: Marketing ROI & Accountability Series Seminar - Part I
September 17, 2008
This seminar provides an in-depth and simplified look into bridging the gap between marketing analytics and artwork - allowing you to translate numbers, statistics, and insight into marketing endeavours that are accountable. Strategies for quantifying marketing endeavours and calculating metrics are presented – allowing for the effectiveness of a campaign to be determined prior to the design and launch stage and after it rolls out. Being able to quantify campaign results in the ability to justify and optimize them with measures that coincide with company objectives such as growth or ROIs. The techniques presented effectively forecast metrics such as ROMI (return on marketing investment) and break-even points, and optimize resource allocation to achieve both short-term gain and long-term brand health. The level of decision support attained from these accountable marketing strategies will provide an invaluable supplement to your intuition. Knowing how to measure the effectiveness of campaigns allows for the optimization of endeavours in key areas such as customer targeting, CRM, sales process, advertising, incentives, and product planning. In short, with the ability to devise efforts that maximize marketing metrics such as sales, growth, or ROMI, artistic endeavours can be designed with the certainty of knowing that they are quantifiably your best effort possible.

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Toronto Event: Partnership Marketing Seminar
September 15, 2008
Google, Microsoft, Amazon, Ebay, Dell, Starbucks and Yahoo have become ‘it’ within their respective industries because they have taken a concept and decided that they are going to dominate, or in some cases, “own their category”. The aforementioned brands are industry innovators, but how did they get there and what do they have in common? Loaded questions indeed, but if you dig deeper, every single one of them has an exceptional business model and a very strong consumer value proposition. Furthermore, all of them have built their business on the principles and practices of Partnership Marketing to create longer-term distribution opportunities, solid revenue streams and increased brand awareness. Join Ron Kunitzky from Geyser Marketing Group as he discusses how to create long lasting mutually beneficial Partnership Marketing relationships that will increase the social and commercial capital for your brand. In this session you will learn the core elements of how to partner your brand and leverage your assets to generate revenue for your business. In addition, you will learn how to select the right vertical categories, partner brands and develop a Successful Partnership Marketing program. Ron will feature case studies as well as tools for pitching, measuring and communicating your program internally as well as externally. Participation in this practical, hands-on, full day session will dramatically increase your Partnership Marketing knowledge and help take your business to a whole new level.

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Toronto Event: Aligning Marketing with Sales: Turning theory into reality
September 04, 2008
When it comes to successfully integrating Marketing with Sales, much has been whined about, but little has been done to mend the disconnection. What are you doing to ensure your organization's sales force is able to consistently create and deliver differentiated customer messaging as part of a consultative sales cycle that sets your company apart from competitors?

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Toronto Event: Media for the Non-Media Marketing Professional Seminar
August 14, 2008
This one-day seminar is for all marketing professionals who want to understand the media planning process and get the most out of their media partners. The course focuses on how a media plan is developed, from defining objectives through setting a strategy to identifying tactics. Get the skills you need to understand and effectively manage your media investments.

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