Twitter is the micro-blogging, social media-hyped, information superhighway broadcast tool that is now used by a measly 1.45% of the Canadian Internet population: some 350,000 people. In contrast, 19% of Americans tweet representing about 55% (19 million) of the 45 million worldwide Twitter users [2]. Believe it or not, 72% of Twitter users joined in the first five months of 2009. And the majority of broadcast posts (90% of all tweets) were from a small 10% minority of prolific users, while just 1% use Twitter more than once a week (see the stats). Twitter quitters are the more than 60% of U.S. Twitter users who fail to return the following month after signing up. Twitter remains in its infancy of adoption in Canada, with its usage both sporadic and concentrated among a small group of active, enthusiastic users. It seems that the digital marketing students were representing well – for better or for worse.