Affluent "heads-of-house" read more publications and use the Internet more heavily than the rest of the population, and consumption of these media increases with affluence, according to a new survey from Ipsos Mendelsohn. Those with annual household incomes of $100K or more read an average of eight publication titles, while the average number of issues they read is 17.9. Among the super-rich (those with incomes more than $250K), however, the number of issues read jumps to 25.5. Similarly, the average number of hours all affluent heads-of-house spend weekly on the Internet is 23.4, while the super rich spend 27.4 hours a week surfing.
Source: MarketingCharts.com