Winnipeg, MB (August 29, 2008) - CHUM Radio welcomed CURVE 94.3 to the Winnipeg airwaves today at 8:45 a.m. as North America's first Pop Alternative station. Located at 94.3 on the FM dial, the Pop Alternative format represents the merging of the "Pop" and "Alternative" genres to deliver a hip music format for Winnipeg music fans.

"We're absolutely thrilled to introduce CURVE 94.3 to Winnipeg," said Andrew Long, Program Director, CURVE 94.3. "This station is a reflection of changing musical trends and we're thrilled that Winnipeg is leading the charge for the Pop Alternative revolution."

CURVE 94.3 will feature Winnipeg's most eclectic playlist, featuring artists as diverse as Daft Punk, Nirvana, P!nk, Coldplay, Kanye West, Red Hot Chili Peppers, Katy Perry, Pearl Jam, Jay-Z, Foo Fighters, Amy Winehouse, Notorious B.I.G., Weezer, No Doubt, Hedley and more.

The Pop Alternative format is a result of extensive audience research and consultation with music fans. Winnipeggers told CHUM Radio they wanted a station that played cutting-edge contemporary music without the bubble gum pop or hard rock. Out of that research, CURVE 94.3 was born -  a station that will have wide appeal, especially among the target audience of adults aged 25 - 40.

CURVE 94.3 will offer listeners a highly interactive experience with compelling personalities, unprecedented community involvement and exciting contests. Plans of CURVE 94.3's web strategy and interactive platform will be rolled out in the coming months.

The Pop Alternative format has been trademarked across North America by CHUM Radio.

CHUM Radio is a division of CTVglobemedia, Canada's premier multimedia company with ownership of CTV, Canada's #1 television network, and The Globe and Mail, Canada's #1 national newspaper. CHUM Radio is one of Canada's most successful radio networks operating 35 radio stations in 16 markets throughout Canada including CHUM FM, Canada's # 1 FM station.