Events
The New DM - The Convergence of Digital Technology and Retail Marketing
March 2007 By Graeme Spicer
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
| Speaker: | Graeme Spicer | |
|---|---|---|
| Date: | March 22, 2007 | |
| Time: | 11:30 am to 1:00 pm | |
| Location: | The Norwood Hotel 112 Marion | |
About the Event
In 1980, DM meant "Direct Mail". In 1990, it was "Direct Marketing". In 2006, it means "Digital Media". Different emerging technologies allow savvy marketers to reach consumers when they want to be reached, including SMS messaging, Digital Signage Network, RFID and other highly interactive digital forms of media. Are you DM savvy? Can you capitalize on the technology that your competition is already utilizing and can you go above and beyond in the DM marketplace? Are you communicating with your customers on their terms or on yours, and how effectively are you getting your message out? Are you able to deliver on the ultimate goal of a shopper directed experience? Learn all about your customer's media patterns and benefit from the retail guru who has worked with clients including Nike, Sony, Coca-Cola and Procter and Gamble and who has challenged many audiences including Simon Property Group, Holt Renfrew, Sears Canada and Cadillac Fairview.
About the Speaker
Graeme Spicer
Graeme Spicer, Director of Retail Strategy at DW+Partners, Canada's brand name retail consulting firm, has over 15 years of experience in both agency and client environments and specializes in growing retail businesses by relentlessly assessing all strategic, marketing and operational decisions through the perspective of the customer. Graeme challenges retail executives to carefully and deliberately stake out their competitive space in their customer's minds, and then deliver the brand promise consistently. In addition to providing strategic counsel to DW+Partners clients, Graeme heads the firm's digital retail technology initiatives.
0 comment(s)
Post a Comment
Please login below to post a comment.
Posting comments is restricted to registered website users only. If you would like to post a comment, click here to register on the CMA Manitoba site now.