Events
Brand Differentiation through Sponsorship
April 2008 By Jim Tobin, Director Marketing Services, Sponsorships and Brand Management for Scotiabank
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
| Speaker: | Jim Tobin, Director Marketing Services, Sponsorships and Brand Management for Scotiabank | |
|---|---|---|
| Date: | April 14, 2008 | |
| Time: | 11:30 AM to 1:00 pm | |
| Location: | The Fort Garry Hotel 222 Broadway | |
| Contact the speaker | ||
About the Event
CMA Manitoba Chapter invites you to come and listen to the story of how one of Canada's leading financial institutions became Canada's most prominent, and arguably, most talked about sponsorship story. Learn how you can differentiate your company from the competition through associated sponsorship properties and partnerships, and how your brand positioning can be leveraged.Through a barrage of innovative and traditional sponsorship partnerships at the national and regional level Scotiabank moved to the top of the pack after spending years outside of anyone's notice. Scotiabank has implemented unorthodox tactics and unexpected partnerships to establish awareness of their brand. Learn how Scotiabank Nuit Blanche, Scotiabank Giller Prize, Women's Hockey, Scotiabank Caribana, Cineplex and the Scene Card rewards Program, the CFL and now the NHL, all work together to deliver real business results.
About the Speaker
Jim Tobin, Director Marketing Services, Sponsorships and Brand Management for Scotiabank
Jim Tobin joined Scotiabank upon arriving in Canada from Ireland, in 1995. Currently Director and Head, Marketing Services, Sponsorships and Brand Management, Jim has over 40 cumulative year's in Advertising, Marketing Branding and Sponsorship.
He provides leadership and counsel across the domestic Bank (Canada), for mass marketing campaigns, in-branch customer materials and brand alignment. His current primary focus is integrating the Bank's sponsorship initiatives with their mass marketing programs. Scotiabank's sponsorship properties have raised the profile of the Bank's brand and have driven community awareness of Scotiabank's commercial and philanthropic contributions.
Jim is responsible for a significant portion of the $32MM the Bank has given to national and local programs. Fundraising plays an important role in most of the Bank's sponsorship programs.
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