New Media - The Latest, The Greatest and What the Lawyers Sayeth
February 2010 By
Speakers/Moderators: • Wade Clisby, Principal at Eyemedia Digital Communications • Mark Howe, Director of Marketing & Professionals Development at Thompson Dorfman Sweatman LLP • Elmer Gomes, Partner at Thompson Dorfman Sweatman LLP
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
About the Event
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The Canadian Marketing Association has initiated a new lunch series which focuses on creating a casual and informal discussion between our members (and non-members) on a specific marketing topic. This is a monthly event that takes place on the 4th Thursday of each month (exactly one week after our monthly luncheon speaker events). Our kick-off event was last month. Entitled 'Marketing in the Arts' it was attended by 22 of your esteemed marketing colleagues. This month - our second lunch event - we aim to discuss Digital Signage, Social Media, and legal implication of new media. This event will be facilitated by CMA-Manitoba board members Mark Howe (Thompson Dorfman Sweatman LLP, Director of Marketing) and Wade Clisby (EyeMedia Digital Communications, Principal). New Media - The Latest, The Greatest and What the Lawyers Sayeth lunch discussion will be held at The District located in downtown Winnipeg at the corner of Lombard Avenue and Rory Street (177 Lombard). The event will begin at 11:45, Thursday February 25 and will last approximately one hour. The event is free to attend. The District will be providing a well-priced lunch special as well as their full menu.AGENDA:11:45 a.m. - 12:00 p.m. - Networking12:00 - 1:00 p.m. - Presentations, Questions and Group Discussion1:00 - 1:15 p.m. - Networking and Wrap-upDigital SignageWade will provide an overview of digital signage and the benefits of digital signage.Digital Signage is a highly effective and economical means of displaying engaging, targeted multimedia content on LED, LCD, and Plasma displays. Digital Signage allows business owners, brand marketers, etc., to effectively promote, advertise, inform and entertain their specifically targeted audiences.A recent survey by Adcentricity demonstrated that 69% of marketers and brands plan or sustain to increase their digital out-of-home advertising spends through 2009-2010 Digital out-of-home media offers tremendous hyper-targeting opportunities. Digital Out of Home (DOOH) spending for DOOH in Canada is estimated at $42MM for 2010 with a 13.2% to 2013.Social MediaMark will provide an overview on social media tools including Facebook, Twitter and LinkedIn. Blogs, podcasts and e-newsletters will also be discussed.Facebook has over 250 Million active users. Over 120 Million log in at least once per day. The fastest growing user demographic on Facebook is those 35 years of age or older. LinkedIn ("Facebook for business") has over 44 million users in 200 countries. Executives from all fortune 500 companies are on LinkedIn.Twitter (micro-blogging) has over 10 million unique visitors. The largest demographic is 45-54 years old, the second largest is 25-34 years old.What The Lawyers SayethElmer will provide an overview of some legal issues impacting new media including: privacy matters and employee/employer considerations.Making the most of new media while minimizing exposure.QUESTIONS:If you have questions you would like answered at this event, submit your questions below or email them to Mark.
About the Speaker
Speakers/Moderators: • Wade Clisby, Principal at Eyemedia Digital Communications • Mark Howe, Director of Marketing & Professionals Development at Thompson Dorfman Sweatman LLP • Elmer Gomes, Partner at Thompson Dorfman Sweatman LLP
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