Events
Digital Marketing
February 2008 By Scot Keith
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
| Speaker: | Scot Keith | |
|---|---|---|
| Date: | February 21, 2008 | |
| Time: | 11:30 am to 1:00 pm | |
| Location: | The Fort Garry Hotel 222 Broadway | |
About the Event
We have the tremendous privilege of having Scot Keith, General Manager of Lowe Roche show you some of the most leading edge interactive campaigns around. Lowe Roche was named 2007 Digital Agency of the Year, and now Scot will be here to show you how to create leading campaigns yourself. He'll also touch on how creative media planning is now more important than ever.
About the Speaker
Scot Keith
With over 16 years experience in providing highly creative integrated campaigns for his clients, Scot Keith is a seasoned marketing specialist. He has worked on many blue chip brands, including Stella Artois, Rogers, The National Hockey League, Audi, Nestle Purina, Nike and Hockey Canada. In 2002, Scot was the creator of the infamous, "Relax, it's just a Game" campaign for Hockey Canada that targeted bad parent behaviour at the rink. The campaign created a media firestorm around the world and later won creative awards at Cannes, Marketing and CMA Awards as the most effective campaign in Canada. (Although, Scot's mom was more excited that it was featured on Oprah!) His team at Lowe Roche in Toronto recently dominated the Digital Marketing Awards and claimed the top honour of being named Marketing's 2007 Digital Agency of the Year this past December.
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