Events
Retaining Youth Interest: Defying Marketing Status Quo to Reach Gen Y & Gen Z
November 2009 By Lindy Norris, Youth Market Manager, MTS Allstream
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
| Speaker: | Lindy Norris, Youth Market Manager, MTS Allstream | |
|---|---|---|
| Date: | November 19, 2009 | |
| Time: | 11:15 AM to 1:15 PM | |
| Location: | The Fort Garry Hotel | |
About the Event
Youth are hot ticket consumers these days, driving purchase influence in virtually every demographic. Consumer transactions targeting youth have transformed from a simple purchase to an exclusive, individualistic experience – and it's big business. More and more brands have successfully tailored marketing strategy and new media to leverage major influences, and gain youth loyalty. Lindy will discuss current youth trends, benchmarking leading youth brands, the challenge of authentic communication, and effectively using social media to reach youth.
About the Speaker
Lindy Norris, Youth Market Manager, MTS Allstream
Lindy Norris is the Youth Market Manager in Consumer Market Management for MTS Allstream, a leading telecommunications company in consumer products and national enterprise solutions. To bring Manitoba's longest-running telephone company to the forefront of the market, Lindy works with MTS to evolve its brand appeal and offers to youth through utilizing new media and nontraditional marketing tactics. Prior to joining MTS, she gained experience in marketing, publishing, communications, and consulting within the agricultural sector. Lindy acquired extensive leadership experience through several marketing platforms within the I.H. Asper School of Business in a variety of roles, including Director of Corporate Relations & Finance for the Manitoba International Marketing Competition, Events Coordinator for the University of Manitoba Marketing Association, and participant in the Queens University Marketing Conference and "Canada's Next Top Ad Exec" through the Degroote School of Business. She completed her Bachelor of Arts and Bachelor of Commerce Honours degrees at the University of Manitoba, and currently serves on the marketing committee for the St. Amant Foundation and the organizing committee for Super-Spike. Lindy previously served on the boards for the Manitoba Horse Trials and Manitoba Horse Council. She is a regular contributor to sport and academic publications, and is an active coach of 3-day eventing, an equestrian sport.
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