Events
Position and Promote Brands Through Storytelling
April 2009 By BILL BAKER Envisioning + Storytelling
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
| Speaker: | BILL BAKER Envisioning + Storytelling | |
|---|---|---|
| Date: | April 30, 2009 | |
| Time: | 11:15 AM to 1:00 PM | |
| Location: | Fort Garry Hotel 222 Broadway, Winnipeg | |
About the Event
Storytelling was the first, and it remains one of the most successful, communications technologies in the world. Ever since early hunters gestured to each other in front of a fire, storytelling has been used to shape our perspective on the world, and connect us behind a common understanding and compel us to take action. For over fifteen years, Envisioning + Storytelling has been bringing the power of storytelling to the world of business, helping clients use it to transform consumers into passionate advocates and employees into wonder-workers. In his session, Bill Baker will outline the fundamentals of strategic storytelling and provide insight on how to leverage this timeless art form of humanity, using it to position, promote and build movements around brands.
About the Speaker
BILL BAKER Envisioning + Storytelling
Originally from New York City, Bill has spent the last ten years living and working in Vancouver, BC. He is currently a partner in Envisioning + Storytelling, a creative consultancy that helps clients uncover the strategic vision for their brands and then unlock the human energy to make that vision real. Bill brings 20 years of brand-building experience with him, working with some of the world's best communications agencies, including Grey, Saatchi & Saatchi and, more recently, DDB Worldwide. When he's not absorbed in work, Bill spends his time doing cliché Vancouver things like skiing, golf and yoga in addition to playing his beloved piano.
1 comment(s)
I witnessed Bill present this very topic earlier this year in Quebec City and he is an excellent presenter and showcases a great deal of though leadership around brand and the story behind a brand. I highly recommend that you attend this event!
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