Events
Word of Mouth, Social Media & Community Building - Solutions for Today’s Economy
March 2009 By SEAN MOFFITT President & Chief Evangelist, Agent Wildfire Strategy & Communications Inc.
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
| Speaker: | SEAN MOFFITT President & Chief Evangelist, Agent Wildfire Strategy & Communications Inc. | |
|---|---|---|
| Date: | March 27, 2009 | |
| Time: | 11:15 AM to 1:00 PM | |
| Location: | Fort Garry Hotel | |
About the Event
Canada's resident expert on word of mouth, social media and community-building Sean Moffitt takes you through the rationale for applying word of mouth marketing and community building in a cluttered, chaotic and customer-controlled marketplace. Sean will provide the 12 arguments on why word of mouth trumps traditional media in a stressed economy. He will isolate the 12 key types of word of mouth marketing, when and where they should be used and the 36 basic reasons why people talk. Along the way, Sean will dispel myths, inspire ideas, give you the latest research, tools and advice from not only a leading consultant on grassroots marketing and social media but also a street savvy practitioner and brand champion that has seen them work firsthand. He'll also impart wisdom on how to apply these strategies, insights and tactics back to the unique and conversation-worthy world of business-to-consumer and business-to-business worlds.
About the Speaker
SEAN MOFFITT President & Chief Evangelist, Agent Wildfire Strategy & Communications Inc.
Sean is Canada's Word of Mouth and Community-Building Expert and has been an executive-level marketer, agency leader and consultant in roles bridging the traditional and digital divide. He has led the direction of Canada's best-known brands at Molson, Guinness, Labatt, Procter & Gamble and others. As an answer to marketing's future, Sean has founded Agent Wildfire - the leading marketing, media and research firm dedicated to customer advocacy, social media, word of mouth, influencer marketing, online communities and buzz-building. He speaks frequently on the subject of new marketing and media, has chaired the Canadian Marketing Association's "From Mass to Grass" Word of Mouth conference, operates as an executive marketing consultant to Don Tapscott's firm nGenera and helps executive and brand teams orchestrate their plans to succeed in the customer-controlled marketplace. You can also spot his rants and musings on the subject through his top-ranked blogs, "Buzz Canuck"& "Spreads Like Wildfire" and e-newsletter, "The Buzz Report." He spearheads two leading Canadian executive networks "The League of Kickass Business People" and "The League of Kickass under 30," and he was recently profiled by Yahoo as one of Canada's leading innovators.
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