Events
Values Based Branding
May 2008 By Bob Shanks
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
| Speaker: | Bob Shanks | |
|---|---|---|
| Date: | May 17, 2008 | |
| Time: | 11:15 AM to 1:00 Pm | |
| Location: | The Fort Garry Hotel 222 Broadway | |
About the Event
Either from more people, or more from the same people. Persuasion creates demand. Effective persuasion is an argument aligned to something that is indisputably right and desirable. A value is precisely that. What then, if you can align your brand to that value? What if you could demonstrate to your consumer that your product could help them achieve that value? A persuasive argument aligned to something indisputably right and desirable - An argument that creates demand. That is Values Based Branding. Bob Shanks, Partner, Founder and Shareholder of Grip Limited has a philosophy on advertising: Simply. Tell the truth.
About the Speaker
Bob Shanks
Bob has worked in the Advertising business for 27 years. Always on the account management and strategy side of the business, he has held several executive positions within large multinationals and independent creative agencies.
He was VP, Director of Strategic Planning at J Walter Thompson, VP, Managing Director of Saatchi and Saatchi Canada, VP, Client Service Director at Cossette, EVP, Managing Director of Downtown Partners (Division of DDB), President of Lowe Roche.
He has worked for broad range of clients including Pepsi, Proctor and Gamble, Bell, Anheuser Busch, Mercedes, Ikea, Labatt Canada, Honda, and Nestle Purina.
On May 22, 2008 Bob will show us how Grip uses the values based branding approach for creative, effective business building communications for it's clients.
Presented By
0 comment(s)
Post a Comment
Please login below to post a comment.
Posting comments is restricted to registered website users only. If you would like to post a comment, click here to register on the CMA Manitoba site now.