Events
The 24 Hr Consumer
February 2007 By Tony Altilia
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
| Speaker: | Tony Altilia | |
|---|---|---|
| Date: | February 22, 2007 | |
| Time: | 11:30 am to 1:00 pm | |
| Location: | The Norwood Hotel 112 Marion | |
About the Event
CMA Manitoba is pleased to present to its membership and guests an inspiring presentation by Tony Altilia, President of Downtown Partners - Toronto. Tony's presentation, about the 24-hour Consumer will touch on, what's hot and not so hot in advertising, and and his experience working with major retail brands including McDonalds, Reebok, Kraft, Labatt's, British Airways, VISA and Clorox.He will discuss the challenges communicating with consumers today, even though advertising is everywhere, and how consumers are taking back control of how, where and when they consume information. Tony will talk about a strategy that will enable marketers to reach consumers on THEIR terms with an idea, through an integrated marketing platform that consumers will seek out, interact with, and share with friends. With delivery of the right idea in the right form, the 24-hour consumer becomes a brand marketer and will do our work for us
About the Speaker
Tony Altilia
Tony Altilia is an accomplished 25-year veteran of the advertising industry with considerable international marketing experience. In 2002, Tony took on the lead role of President and Chief Executive Officer of Downtown Partners - Toronto to help steer the agencyís overall business strategy.
Having joined DDB Group in 2001 as National President and COO of DDB Canada, he also carried additional responsibilities managing PJ DDB Downtown, which became Downtown Partners in early 2002.
Tonyís progressive philosophy on brand building stems from his early years at the Campbellís Soup Company where he developed a keen understanding of marketing and client relations. Throughout his career, Tonyís love of great creative product and his commitment to results have propelled him to work on some of the worldís most recognized brands, including McDonalds, Reebok, Kraft, Labattís, British Airways, VISA and Clorox. His passion for creativity and strategic brand building brought him to join DDB Canada in 2000 and his move to Downtown Partners two years ago.
Prior to joining DDB Group, Tony served as President of Vickers & Benson Arnold for three years, managing significant international and Canadian brands. For 10 years, he held senior management positions on major global accounts with Leo Burnett, both in Toronto and Chicago. Tony also spent several years at J. Walter Thompson in Toronto and Montreal as Deputy General Manager.
Tony has a continuing interest in educational causes and champions the Institute of Communications and Advertisingís (ICA) university-recruiting program, an initiative that promotes the marketing communications industry among future graduates. Tony is also a board member of the ICA and Literature for Life
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