Events
Capturing Their Hearts: Effective Loyalty Program Marketing
September 2007 By Carolyn Robertson
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
| Speaker: | Carolyn Robertson | |
|---|---|---|
| Date: | September 27, 2007 | |
| Time: | 11:30 am to 1:00 pm | |
| Location: | The Fort Garry Hotel 222 Broadway | |
About the Event
Customer wallets are bursting with loyalty cards - some of those programs drive true customer retention while others don't. While there is no secret to building customer volume, there is a magic formula! Carolyn Robertson, Associate Director of Loyalty Strategy for the AIR MILES Reward Program, will show you how to craft a balanced strategy of behavioural and emotional loyalty, following the Four do's of successful programs: Design: the design principles for measurable resultsDevice: using high or low-tech devices to involve customers and capture dataData: creating a data asset that is renewable and extensible Delivery: maximizing the use of your vehicle and channels to build loyalty
About the Speaker
Carolyn Robertson
Carolyn Robertson has over 10 years of loyalty marketing service with clients including Safeway Inc., Shell Canada, WestJet Airlines, and H.E.B Grocery, and has been working for Alliance Data since 1996. The AIR MILES Reward Program is Canadas premier coalition loyalty program, with more than 9 million active Collector accounts representing approximately two-thirds of Canadian households actively collecting AIR MILES reward miles with the recognizable blue card.
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