Events
Role of Insurance - Using Insurance to Maximize ROI on Consumer Promotions
April 2007 By Lyle Ehmantraut
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
| Speaker: | Lyle Ehmantraut | |
|---|---|---|
| Date: | April 24, 2007 | |
| Time: | 11:30 AM to 1:00 PM to 1:00 pm | |
| Location: | The Norwood Hotel 112 Marion | |
About the Event
Promotions are risky and even the smallest production flaws can have far reaching impact throughout an organization (customers, brands, assets and more). Managing risks enables your organization to be more effective and creative in its marketing strategies which ultimately results in improved shareholder value. Lyle Ehrmantraut, VP Business Development at iC Group, knows how to make your promotions a winner for you, you business and your customers.Using case studies, Lyle will show the factors that can affect promotions and how, as a marketer, you can protect yourself from programs that are unsuccessful or even too successful (eg. blowing through budgets). Discover innovative solutions to marketing needs through every aspect of promotions as well as insurance and risk management services for your next promotion from leaders in the interactive promotions field, iC Group.
About the Speaker
Lyle Ehmantraut
Lyle Ehrmantraut heads up new business development for insurance products at iC Group. Lyle has an extensive background in marketing, sales and business analytics from his 10-year career in the pharmaceutical and agriculture industries with leading companies such as Pfizer and Monsanto.
iC Group is a Winnipeg-based international interactive promotions agency specializing in creating online promotions that deliver what clients are looking for: Impact and Security. iC Group has delivered over 2,000 regional, national and international promotions for some of the worldís top brands.
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