Events
Trade Show Power: 10 Ways to Increase Your Trade Show ROI
January 2008 By Barry Siskend & Jonathan Calof
Every month from September to June, CMA Manitoba hosts events featuring industry leaders discussing hot topics relevant to today's competitive marketing environment. Please note that members always receive a discount on events.
Event Details
| Speaker: | Barry Siskend & Jonathan Calof | |
|---|---|---|
| Date: | January 28, 2008 | |
| Time: | 11:30 am to 1:00 pm | |
| Location: | The Fort Garry Hotel 222 Broadway | |
About the Event
For this event, we have the extreme privilege of having two speakers; North America's foremost trade and consumer show expert, Barry Siskend, and one of the leaders in competitive intelligence, Jonathan Calof. Leveraging your organization's trade show investment addresses both inbound elements - improve your intelligence about competitors, clarify industry trends, gain customer insights- and outbound elements- showcase your organization, establish and refresh your branding, build new relationships and generate qualified leads. Join us for lunch and learn to: Motivate, invigorate and activate your exhibit program. Use your hardware (exhibits and materials) to its best advantage. Hone your software (programs which facilitate face-to-face interactions).Plan for, organize, gather and analyze intelligence from visitors, competitors, vendors and media. Use this information to provide your organization with new insight into your environment so that you can make better decisions and become more proactive.
About the Speaker
Barry Siskend & Jonathan Calof
Barry Siskind has spent over 20 years traveling throughout the world working with thousands of clients in virtually all industry groups both in the private and public sectors helping them improve their results at trade and consumer shows. He is the author of six best-selling business books including The Successful Exhibitor,The Power of Exhibit Marketing, and his latest book, Powerful Exhibit Marketing. He has also written over 500 original trade articles and industry reports as well as several guru reports for the Centre for Exhibition Industry Research, and each year, Barry delivers over 100 keynotes, workshops and seminars around the world. His energetic, motivational and informative presentation style has earned him a listing in Canada Who's Who. Dr. Jonathan Calof is an Associate Professor of International Business and Strategy at the University of Ottawa, a Director of INTRAN (Intelligence Teaching and Research Academic Network), a global intelligence network, and Board member for CASIS (Canadian Association of Security and Intelligence Studies). He has given over 1000 speeches, seminars and keynote addresses around the world on competitive intelligence and has helped several companies and government agencies around the world enhance their intelligence capabilities. He is a prolific author of several books on competitive intelligence and has over 100 publications to his credit. Jonathan was presented with Frost and Sullivan's Lifetime achievement award for competitive intelligence and the Society of Competitive Intelligence Professional's (SCIP) Catalyst award and he remains passionate about competitive intelligence and it's insights and advantages.
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