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| Regular Tickets | On or After September 24th $325 (members), $425 (non-members) |
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| 7:00 - 7:45 | Registration | |
| 7:45 - 8:30 | Networking Breakfast | |
| 8:30 - 8:45 |  |
Opening Presentation by Fusion Communications
Lenore Hume Communications Specialist What came first - the chicken or the tweet? On behalf of title sponsor Fusion, Lenore Hume provides an agency perspective on how to maintain your brand’s message in today’s digital marketing and social media landscape. |
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| 8:45 - 9:15 |  |
Survey Results on Manitoba Digital Trends
Scott MacKay Probe Research |
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| 9:15 - 10:15 |  |
10 Steps to Social Media Success: Building Community on a Budget
Amber MacArthur Strategist, MGImedia & TV Host, CTV How can companies make the most of their marketing budgets during the economic downturn? Amber MacArthur takes an instructive look at how social media is perfectly suited to help you gain customers in both good times and, especially, bad. While most companies do some advertising online, many are stuck with costly, ineffective Web 1.0 models. At the forefront of Web 2.0, MacArthur shows you how to create thriving online communities and launch frugal, but complete and uncompromised, marketing initiatives that get results. With clarity, long-term strategic insight and case studies, she dives into the tools needed for companies to start building, saving -- and winning. |
| read bio | ||
| 10:15 - 10:45 | Morning Networking Break | |
| 10:45 - 11:45 |  |
Guerrilla Social Media Marketing
Shane Gibson Social Media Expert & Author Guerrilla social media marketing is about achieving conventional goals by unconventional means. Instead of investing huge sums of money and people time, guerrillas use innovation, information, creativity and community to succeed. Social media is often referred to as a guerrilla media, but that’s only true if you and your organization understand the principles & processes of “Guerrilla Social Media Marketing”. In this fast paced keynote address Shane Gibson will show you and your team how to successfully create a guerrilla marketing culture in your organization and succeed in your social media activities. In this session you will learn:
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| 11:45 - 12:00 | Business Break | |
| 12:00 - 1:00 | Networking Lunch: Presented & Sponsored by CBC | |
| 1:00 - 2:15 | |
Mobile Engagement: Everything Companies Need to Know About Tablets, Smartphones, and Apps
Amber MacArthur Strategist, MGImedia & TV Host, CTV computers are quickly becoming digital-age dinosaurs. That traditional space is being filled by mobile devices -- and you don't want to be left at a desktop in a smartphone future. "So many people are going from having laptops and desktops in front of them, to carrying around these mobile devices, and they depend on all these applications throughout their day to be productive," says Amber Mac. In this prescient keynote, Amber reveals real-world examples of how leading organizations are adapting how they work, how they market, and how they communicate in a new competitive reality that has become mobile-dominated. She makes sense of the top tools and speaks with her trademark clarity, offering a smart yet accessible keynote packed with takeaways. As the host of App Central, which covers all things iPhone, iPad, Android, Blackberry and beyond, Amber is ideally equipped to highlight how anyone can catapult to success and walk away ready to mobilize. |
| read bio | ||
| 2:15 - 2:30 | Afternoon Networking Break | |
| 2:30 - 3:30 |  |
How leveraging your customers in the social web can drive growth and profit.
Louise Clements Vice-President, Digital and Interactive, Rogers Consumer Publishing In this session, we will walk through a case study for how one smart marketing organization embraced the power of social and mobile platforms to engage their customers and employees to drive over $5mm in operational benefits, and how their competition continued to focus on mass marketing, and went out of business. We will also examine the important topic of having an integrated approach to all your marketing plans. This is a multi-platform world, where consumers live online and offline simultaneously. We’ll look at examples of what one leading global company is doing to re-structure and re-focus for massive growth, and discuss how Canadian retailers and marketers can take advantage of digital and social platforms to look beyond our borders for new customers. |
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| 3:30 - 4:30 |  |
Location Matters: Using place and context to change behavior
Paul McEnany Director of Strategy, Twist Image With mobile devices now overtaking desktops and laptops in web usage, increasingly prominent location-based services and quickly adapting store environments, we’re only scratching the surface as to what this will mean for products, services and communications. Within this quickly evolving space, we’ll look at opportunities created when we better understand where our consumers are. |
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| 4:30 - 4:45 | Closing Remarks | |
