CMA Manitoba President on CBC's Dragon's Den Tonight
March 09, 2011
CMA Manitoba's President, Jason Abbott will be on Dragon's Den tonight representing his company, Oi Furniture. Jason is co-founder of OI Furniture, and Vice-President, Business Development of Cocoon Branding the company behind Oi.

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Manitobans Know About Twitter But Few Use It Themselves
February 02, 2011
A survey conducted for the Manitoba Chapter of the Canadian Marketing Association (CMA MB) by Probe Research Inc. found that nine-in-ten Manitoba adults (91 per cent) say they have heard of Twitter but few use it themselves.

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Local Marketing Community Urges Manitoba Business to Support Local Talent
August 26, 2010
The Manitoba Chapter of the Canadian Marketing Association (CMA MB) is urging Manitoba’s business community to buy local. A recent announcement that Travel Manitoba has awarded a Vancouver-based agency, DDB Canada, as its new Agency Of Record has many in the advertising and marketing industry asking questions.  

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Twitter Penetration Rate in Canada
December 08, 2009
Twitter is the micro-blogging, social media-hyped, information superhighway broadcast tool that is now used by a measly 1.45% of the Canadian Internet population: some 350,000 people. In contrast, 19% of Americans tweet representing about 55% (19 million) of the 45 million worldwide Twitter users [2].

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Wish More of You Were Here
November 11, 2009
Tourism Queensland hailed it as the ''most successful tourism campaign ever'', a $2.5 million strategy that returned $390 million in global publicity. But the Best Job in the World campaign has failed to lure foreigners.

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SOCIAL MEDIA POWER HOUR
October 21, 2009
Social media applications like facebook and twitter have great potential as marketing tools. The tricky part is sorting through the hype (and lingo) to get to practical ways of using social media for personal and professional marketing, communications and branding. Liz Hover, Manager/Producer of the National Screen Institute website, will be our presenter for this fab event.

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When the World Stops Clicking
October 08, 2009
Only 16% of Internet users click on display ads, with half of those making up 85% of total clicks. The click rate has dropped 50% in the last two years, begging the question of their value. Since banner advertising is a major source of revenue for many websites, this drop is affecting the bottom line. But all is not lost. Much like billboards on a highway, banner ads still place a brand's name in the consumer's mind. Users who simply saw a banner ad were 65% more likely to visit the brand's site within one week. In terms of measurement, the click through rate is losing value. However, the value of exposure is still there.

More on the metrics of banner ads at Guillaume du Gardier

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Be sure to register for GDC's 'Blue Sky' event!
September 25, 2009
The Graphic Designers of Canada, Manitoba Chapter welcomes one and all at Bluesky 09, a three day conference geared to communication designers, industry-related professionals, students and businesses.

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Mobile advertising to grow 74% in 2009: Report
September 14, 2009
A new Gartner report projects that worldwide mobile ad spending will grow 74% this year to $913.5 million U.S. but not really accelerate until 2011, when advertisers are expected to boost mobile spending as part of an overall shift toward digital marketing channels.

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Globe and Mail on New Media and Marketers
August 25, 2009
Watch what Globe and Mail Publisher Phillip Crawley has to say about how the new media world will impact marketers.

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Social networking = successful marketing
July 22, 2009
IF you happen to mention Inn at The Forks or "vacationing in Winnipeg" in a Twitter message, don't be surprised to get a tweet back from Ben Sparrow himself.

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Cocoon Branding behind 'New Roadshow Surface for William Grant & Sons'
July 03, 2009
William Grant & Sons is mixing technology and sampling to introduce its Grant’s Whisky label to a younger demographic.

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Media Buying Course
February 04, 2009
Advertising Association of Winnipeg currently is offering their annual Media Buying Course

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2009 CMA National Convention & Showcase Forum
February 04, 2009
The 2009 CMA National Convention and Showcase Forum, Canada’s largest marketing convention, will be in Toronto, April 27-29, 2009. Join us at the Metro Toronto Convention Centre to mix, mingle and learn with marketers from across North America.

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The Power of interactive media Seminar at the Virtual Reality Center
December 10, 2008
Imagin8’s interactive projection media technology has been changing the face of architectural environments, museums, airports, malls, retailers, nite clubs & tradeshows around the world. And NOW for the FIRST TIME, it is being showcased in WINNIPEG. -------------------------------------------------------------------------------- On Dec 10 & 11 the power of interactive media will be unveiled at the new Virtual Reality Centre in Winnipeg, together with the opportunities and capabilities of Virtual Reality. VisionGate & Imagin8 have prepared Architectural and Retail oriented sessions. Please review the most appropriate session for your interest.

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Join the CMA Manitoba Board
December 03, 2008
Help grow the CMA Manitoba by becoming an active Board Member.

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CANON TELLS A WINNING STORY AT DMAS
December 01, 2008
Canon Canada and Dentsu Canada took home Best of Show honours at the 2008 Digital Marketing Awards in Toronto in November.

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CANADA CAN HOLD ITS OWN FOR MEDIA EXCELLENCE
December 01, 2008
Canada must fight to be heard, according to a panel of senior Canadian media agency executives at Marketing Week in Toronto this morning. As the faltering global economy takes its toll on globally media networks, Canadian divisions will struggle in coming years to prove its strength.

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Building Marketing Intelligence - Upcoming National Seminars
October 15, 2008
Sharpen your saw with new, unique and innovative seminars across a broad spectrum of topics for all Marketing Personnel. Multiple events this fall for all needs.

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Winnipeg has a New Radio Station
August 29, 2008
Winnipeg, MB (August 29, 2008) - CHUM Radio welcomed CURVE 94.3 to the Winnipeg airwaves today at 8:45 a.m. as North America's first Pop Alternative station. Located at 94.3 on the FM dial, the Pop Alternative format represents the merging of the "Pop" and "Alternative" genres to deliver a hip music format for Winnipeg music fans.

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WalMart Has A New Logo
July 25, 2008
The American retail giant, WalMart, has unveiled a new look for their discount department stores.

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2008-11-30
December 31, 1969
Last month, Ad Age published an article from the recent ANA conference entitled "CMOs Annoyed by Agencies, Ad Networks." A few CMOs were quoted as saying that due to issues with their agencies -- including slow speed to market -- they were considering making more direct deals with media vendors.

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2008-11-30
December 31, 1969
Late yesterday, Limbo and GfK released their latest joint Mobile Advertising Report and it reveals that, for the third-quarter, mobile advertising awareness grew 33.2 percent in the last 6 months.

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